ProFresh
profresh.comProFresh receives an EcomScout Rating of A+ (59/100), ranking #10,343 out of 753,516 Shopify stores we track. This Oral Care Health & Wellness store attracts 125.2K visits per year with estimated revenue of $14.2K - $28.4K/mo. It offers 12 products at an average price of $51.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 44%, organic 41%.
Product pricing: Average price of $51 (range: $1 – $150). Mid-range pricing strategy.
Ad spend: Estimated $2.8K/mo in paid search ($33.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.2/5 based on 103 reviews. Good standing with customers.
Top markets: US (100%).
Best-selling product: ProFresh® Prep Pack ($1.25). Other top sellers include 3 Month Fresh Breath Kit, Fresh Breath System Starter Kit, 6 Month Fresh Breath Kit.
Oral Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Oral Care market generates $2M/month across 270 stores
- •15% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Oral Care stores earn $170K+/month
- •This store outperforms 96% of Oral Care competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Oral Care
Best Selling Products
#1ProFresh® Prep Pack
$1.25
#23 Month Fresh Breath Kit
$77.99
#3Fresh Breath System Starter Kit
$43.99
#46 Month Fresh Breath Kit
$149.99
#51 Month Fresh Breath Kit
$29.99
#62 Month Fresh Breath Kit
$53.99
#73 Month Extra Strength Fresh Breath Kit
$83.99
#8ProFresh® Tongue Cleaner
$4.99
#9Waterpik® Water Flosser Classic Professional
$59.99
#10ProFresh Quick Spray Refresher Bottle
$5
Range: $1 - $150
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$3K
Google Ads estimate
Yearly Ad Budget
$34K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| bad breath | 2K | $1.29 | $7.1K |
| pro freshEasy | 630 | $0.77 | $81 |
| chronic bad breath | 480 | $1.81 | $682 |
| halitosis cureEasy | 440 | $1.50 | $814 |
| profreshEasy | 360 | $0.64 | $424 |
Trustpilot Rating
103 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Trending Oral Care Products
Products gaining popularity in Oral Care right now, based on Amazon & Google Trends data.
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Listerine Cool Mint Alcohol-Free Mild Mouthwash, Oral Rinse Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste, Mild Mint Flavor, 1 L
Oral-B 3D White Charcoal Toothbrush, 2 Count Medium Manual tootbrush Pack, Whitens Teeth, removes Plaque and Stains, Tongue Scraper Tooth Brush
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Frequently Asked Questions About ProFresh
Is ProFresh a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, ProFresh is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is ProFresh safe to buy from? Is it a scam?
ProFresh has a Trustpilot rating of 4.2/5 based on 103 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (59/100).
What is ProFresh's EcomScout rating and what does it mean?
ProFresh has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does ProFresh generate?
ProFresh receives approximately 125.2K visits per year with estimated monthly revenue of $14.2K - $28.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does ProFresh use?
We detected 6 Shopify apps on ProFresh, including Shop, ReCharge Subscriptions, LoyaltyLion and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Oral Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against ProFresh. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Oral Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.