Proglow
proglow.deProglow receives an EcomScout Rating of A (53/100), ranking #39,106 out of 1,190,700 Shopify stores we track. This Nail Care Beauty & Personal Care store attracts 527.8K visits per year with estimated revenue of $9.3K - $18.2K/mo. It offers 2.1K products at an average price of €7.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 33%, direct 28%, paid 16%, social 14%.
Product pricing: Average price of €7 (range: €0 – €25) — ≈ $8.06 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $58/mo in paid search ($696/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 468 reviews. Excellent reputation — customers rate this store highly.
Top markets: DE (93%), AT (5%), CH (2%).
Best-selling product: Digitale Geschenkkarte Proglow (€25). Other top sellers include Gummy Base Clear - Rubber Base, Primer Ultra Bond, Nail Prep.
Nail Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Nail Care market generates $2M/month across 874 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Nail Care stores earn $29K+/month
- •This store outperforms 93% of Nail Care competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Nail Care
Best Selling Products
#1Digitale Geschenkkarte Proglow
€25≈ $27
#2Gummy Base Clear - Rubber Base
€7.99≈ $8.71
#3Primer Ultra Bond
€4.49≈ $4.89
#4Nail Prep
€3.99≈ $4.35
#5Gel Polish Shellac Nude Naked
€7.99≈ $8.71
#6Gel Polish Ultra Brilliant Finish
€7.99≈ $8.71
#7Glue Gel
€3.49≈ $3.80
#8No File Builder Gel Nude
€9.99≈ $11
#9No File Builder Gel Nude Naked
€9.99≈ $11
#10Nagel Buffer 4-seitig / WEISS Körnung 100
€0.49≈ $0.53
≈ $8.06 USD
Range: €0 - €25
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$58
Google Ads estimate
Yearly Ad Budget
$696
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| gel x nailsEasy | 900 | - | - |
| glow nailsEasy | 135 | - | - |
Trustpilot Rating
468 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Searchanise
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Frequently Asked Questions About Proglow
Is Proglow a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Proglow is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Proglow safe to buy from? Is it a scam?
Proglow has a Trustpilot rating of 4.8/5 based on 468 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (53/100).
What is Proglow's EcomScout rating and what does it mean?
Proglow has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Proglow generate?
Proglow receives approximately 527.8K visits per year with estimated monthly revenue of $9.3K - $18.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Proglow use?
We detected 9 Shopify apps on Proglow, including Pre-Order, Klaviyo: Email Marketing & SMS, Searchanise and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Nail Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Proglow. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nail Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.