Product pricing: Average price of $140 (range: $28 – $264). Positioned in the premium segment.
Ad spend: Estimated $701/mo in paid search ($8.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (80%), GB (11%), CA (9%).
Best-selling product: Knight | RFID | Faraday | Oversized Wallet | Faraday Phone Case | ($28).
How is the EcomScout Rating calculated? The B+ grade (42/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.