Proto-col
proto-col.comProto-col receives an EcomScout Rating of A (52/100), ranking #43,427 out of 1,204,661 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 195.3K visits per year with estimated revenue of $12.8K - $24.8K/mo. It offers 34 products at an average price of £25.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: social 49%, organic 29%, paid 15%, referral 5%.
Product pricing: Average price of £25 (range: £3 – £44) — ≈ $32 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $3/mo in paid search ($36/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.5/5 based on 1,860 reviews. Good standing with customers.
Top markets: US (60%), GB (25%), DE (16%).
Best-selling product: Pure Collagen Capsules (£29.95). Other top sellers include Complete Collagen, Beauty Collagen, Complete Greens.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1Pure Collagen Capsules
£29.95≈ $38
#2Complete Collagen
£33.95≈ $43
#3Beauty Collagen
£33.95≈ $43
#4Complete Greens
£31.95≈ $41
#5Osteo+
£19.95≈ $25
#6Complete Greens Capsules Dual Pack
£43.90≈ $56
#7Collagen Peptides
£19.95≈ $25
#8Moisturising Facial Gel
£19.95≈ $25
#9Intense Hydration Night Cream
£22.95≈ $29
#10Microdermabrasion
£19.95≈ $25
≈ $32 USD
Range: £3 - £44
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$3
Google Ads estimate
Yearly Ad Budget
$36
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| proto-colEasy | 44 | $1.03 | - |
Trustpilot Rating
1,860 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Back in StockSimilar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About Proto-col
Is Proto-col a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Proto-col is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Proto-col safe to buy from? Is it a scam?
Proto-col has a Trustpilot rating of 3.5/5 based on 1,860 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (52/100).
What is Proto-col's EcomScout rating and what does it mean?
Proto-col has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Proto-col generate?
Proto-col receives approximately 195.3K visits per year with estimated monthly revenue of $12.8K - $24.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Proto-col use?
We detected 6 Shopify apps on Proto-col, including Shop, ReCharge Subscriptions, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Proto-col. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.