Pumps Online
pumpsonline.co.nzPumps Online receives an EcomScout Rating of S (64/100), ranking #5,414 out of 745,603 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 299.9K visits per year with estimated revenue of $22.8K - $57.1K/mo. It offers 1.2K products at an average price of NZ$67.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 61%, organic 19%, direct 9%, referral 4%.
Product pricing: Average price of NZ$67 (range: NZ$22 – NZ$274) — ≈ $41 USD. Mid-range pricing strategy.
Ad spend: Estimated $35/mo in paid search ($420/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 889 reviews. Excellent reputation — customers rate this store highly.
Top markets: NZ (94%), US (5%), AU (1%).
Best-selling product: TREVOLI - Jumbo Pleated Cartridge - 10" Range (NZ$33). Other top sellers include TREVOLI - Jumbo Poly Spun Filter Cartridge - 10" Range, Trevoli Replacement UV Lamps, Fisher & Paykel Fridge Filters 862285.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
#1TREVOLI - Jumbo Pleated Cartridge - 10" Range
NZ$33≈ $20
#2TREVOLI - Jumbo Poly Spun Filter Cartridge - 10" Range
NZ$27.50≈ $17
#3Trevoli Replacement UV Lamps
NZ$79≈ $48
#4Fisher & Paykel Fridge Filters 862285
NZ$74≈ $45
#5TREVOLI - Jumbo Pleated Filter Cartridge - 20" Range
NZ$66≈ $40
#6Samsung Fridge Filter DA29-10105J
NZ$48≈ $29
#7TREVOLI - Jumbo Poly Spun Filter Cartridge - 20" Range
NZ$50≈ $31
#8Replacement Filter Insinkerator F-701R
NZ$68≈ $41
#9TREVOLI-Jumbo Pleated Water Filtration Cartridge-10" Range-TWIN PACK
NZ$55≈ $34
#10Hydrotwist Universal Chrome Shower Filter
NZ$39≈ $24
≈ $41 USD
Range: NZ$22 - NZ$274
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$35
Google Ads estimate
Yearly Ad Budget
$420
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| pool hardware | 340 | - | - |
| chopper pumps 3152 | 24 | - | - |
Trustpilot Rating
889 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
TrustpilotSimilar Stores
View all →Trending Consumer Electronics Products
Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.
Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue
WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car
ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home
Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black
Frequently Asked Questions About Pumps Online
Is Pumps Online a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Pumps Online is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Pumps Online safe to buy from? Is it a scam?
Pumps Online has a Trustpilot rating of 4.8/5 based on 889 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).
What is Pumps Online's EcomScout rating and what does it mean?
Pumps Online has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Pumps Online generate?
Pumps Online receives approximately 299.9K visits per year with estimated monthly revenue of $22.8K - $57.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Pumps Online use?
We detected 4 Shopify apps on Pumps Online, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Pumps Online. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.