Back to Stores
PURA UTZ homepage screenshot

PURA UTZ

purautz.com
51/100
EcomScout

PURA UTZ receives an EcomScout Rating of A (51/100), ranking #24,674 out of 787,617 Shopify stores we track. This Handmade Jewelry Jewelry & Accessories store attracts 74.7K visits per year with estimated revenue of $4.6K - $9.9K/mo. It offers 341 products at an average price of DKK 538.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.6K - $9.9K/mo
Est. Traffic/mo
6.2K
Products
341
Top Market
US (71%)
Top Channel
N/A
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Product pricing: Average price of DKK 538 (range: DKK 190 – DKK 2,400) — ≈ $81 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (71%), DK (26%), ES (3%).

Best-selling product: Mini Lemon Earring (DKK 210). Other top sellers include Sad Bow Ear Stick, Mini Cherry Earring, Mini Bow Ear Stick.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Handmade Jewelry Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$589K/mo
Total Stores
503
Avg Revenue
$1K/mo
Top 10% Threshold
$13K/mo

Competition Breakdown

48%
40%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Handmade Jewelry market generates $1M/month across 503 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Handmade Jewelry stores earn $13K+/month
  • This store outperforms 91% of Handmade Jewelry competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.7%
Pages/Visit
1.7
Avg. Time on Site
5s
Avg. Product Price
DKK 538

≈ $81 USD

Range: DKK 190 - DKK 2,400

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance55/100
Trustpilot45/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
71.3%
🇩🇰Denmark
25.8%
🇪🇸Spain
3.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

100
$7.97+203%
Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

95
$7.97+109%
Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

95
$54.90+109%
Butterfly Birthstone Crystal Necklace Mother's Day Present for Women Silver Tone Pendant Jewelry Made with Austrian Crystals Anniversary Birthday Gift 18"+2"

Butterfly Birthstone Crystal Necklace Mother's Day Present for Women Silver Tone Pendant Jewelry Made with Austrian Crystals Anniversary Birthday Gift 18"+2"

94
$39.99+290%
Explore all trending products

Frequently Asked Questions About PURA UTZ

Is PURA UTZ a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, PURA UTZ is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is PURA UTZ safe to buy from? Is it a scam?

PURA UTZ has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (51/100).

What is PURA UTZ's EcomScout rating and what does it mean?

PURA UTZ has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does PURA UTZ generate?

PURA UTZ receives approximately 74.7K visits per year with estimated monthly revenue of $4.6K - $9.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does PURA UTZ use?

We detected 5 Shopify apps on PURA UTZ, including Shop, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Handmade Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against PURA UTZ. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Handmade Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

PURA UTZ Shopify store analysis • Handmade JewelryJewelry & Accessories • Unlikely Dropshipper • Rating: A

Last updated: