Purebaby
purebaby.com.auPurebaby receives an EcomScout Rating of S (66/100), ranking #2,862 out of 373,736 Shopify stores we track. This Baby Clothing Baby & Kids store attracts 3.2M visits per year with estimated revenue of $141.0K - $305.5K/mo. It offers 665 products at an average price of $52.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 20%, referral 3%.
Product pricing: Average price of $52 (range: $45 – $65). Mid-range pricing strategy.
Ad spend: Estimated $134/mo in paid search ($1.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.4/5 based on 6 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (89%), US (3%), IN (2%).
Best-selling product: Little Ducky 2 Pack Short Zip Growsuit ($49.95). Other top sellers include Little Bear 2 Pack Short Zip Growsuit, Koala Friends Windcheater, Koala Knitted Jumper.
Baby Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Clothing market generates $5M/month across 536 stores
- •9% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Baby Clothing stores earn $90K+/month
- •This store outperforms 90% of Baby Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Baby Clothing
Best Selling Products
Range: $45 - $65
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$134
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| baby outfits | 2K | $0.73 | $10.1K |
| preemie baby clothesEasy | 540 | $0.65 | $534 |
| purebabyEasy | 220 | - | - |
| baby clothes australiaEasy | 200 | $0.75 | $7 |
| baby thermalsEasy | 44 | $0.48 | $1 |
Trustpilot Rating
6 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Frequently Asked Questions About Purebaby
Is Purebaby a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Purebaby is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Purebaby safe to buy from? Is it a scam?
Purebaby has a Trustpilot rating of 2.4/5 based on 6 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (66/100).
What is Purebaby's EcomScout rating and what does it mean?
Purebaby has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Purebaby generate?
Purebaby receives approximately 3.2M visits per year with estimated monthly revenue of $141.0K - $305.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Purebaby use?
We detected 9 Shopify apps on Purebaby, including Gorgias, Bundle Builder, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Purebaby. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.