Purefitness
purefitness.dkPurefitness receives an EcomScout Rating of A (51/100), ranking #25,546 out of 820,964 Shopify stores we track. This Fitness Health & Wellness store attracts 26.8K visits per year with estimated revenue of $1.7K - $3.4K/mo. It offers 124 products at an average price of DKK 331.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of DKK 331 (range: DKK 39 – DKK 999) — ≈ $50 USD. Mid-range pricing strategy.
0Customer trust: Trustpilot score 4.7/5 based on 176 reviews. Excellent reputation — customers rate this store highly.
Top markets: DK (100%).
Best-selling product: Turboslank | Dietshake 600g Vanilje | Slankepulver (DKK 149). Other top sellers include TITAN LIFE Gymball luftpumpe, ID Yes T-shirt, Sort - TEST, TITAN LIFE PRO Medicine Ball 10 kg.
Fitness Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fitness market generates $2M/month across 1,464 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •85% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Fitness stores earn $17K+/month
- •This store outperforms 90% of Fitness competitors
- •Weights shows highest opportunity with $1,737 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
Top Apps in Fitness
Best Selling Products
≈ $50 USD
Range: DKK 39 - DKK 999
Rating Breakdown
Traffic Sources
Trustpilot Rating
176 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Mailchimp
TrustpilotSimilar Stores
View all →Trending Fitness Products
Products gaining popularity in Fitness right now, based on Amazon & Google Trends data.
FITPLAM Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women
CAP Barbell Coated Hex Dumbbell Weight - Single | 10-120 lbs | Multiple Options
Amazon Basics Neoprene Dumbbell Hand Weights for Exercise and Muscle Toning
NordicTrack T Series
Frequently Asked Questions About Purefitness
Is Purefitness a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Purefitness is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Purefitness safe to buy from? Is it a scam?
Purefitness has a Trustpilot rating of 4.7/5 based on 176 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).
What is Purefitness's EcomScout rating and what does it mean?
Purefitness has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Purefitness generate?
Purefitness receives approximately 26.8K visits per year with estimated monthly revenue of $1.7K - $3.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Purefitness use?
We detected 5 Shopify apps on Purefitness, including Pre-Order, Shop, Smile.io Rewards & Loyalty and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fitness store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Purefitness. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fitness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.