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Pure Hair Extensions

purehairextensions.com.au
S
62/100
EcomScout

Pure Hair Extensions receives an EcomScout Rating of S (62/100), ranking #14,193 out of 1,190,700 Shopify stores we track. This Hair Extensions Beauty & Personal Care store attracts 178.0K visits per year with estimated revenue of $23.5K - $45.6K/mo. It offers 539 products at an average price of A$120.

Analysis by EcomScout Research Team · How we calculate ratings

Hair ExtensionsBeauty & Personal CareHair Care
Est. Revenue/mo
$23.5K - $45.6K/mo
Est. Traffic/mo
14.8K
Products
539
Top Market
AU (100%)
Top Channel
N/A
Trustpilot
4.2/5 (438)

Store Intelligence Summary

Product pricing: Average price of A$120 (range: A$3 – A$319) — ≈ $79 USD. Mid-range pricing strategy.

Ad spend: Estimated $53/mo in paid search ($636/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 438 reviews. Good standing with customers.

Top markets: AU (100%).

Best-selling product: Clips for Hair Extensions (A$3). Other top sellers include 500 x Silicon Micro Rings, 5x Hair Extension Pulling Loop, Hair Extensions Hanger & Carrier.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Extensions Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.2M/mo
Total Stores
660
Avg Revenue
$2K/mo
Top 10% Threshold
$27K/mo

Competition Breakdown

43%
35%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Hair Extensions market generates $1M/month across 660 stores
  • •2% are enterprise stores (>$100K/mo) — achievable market
  • •78% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Hair Extensions stores earn $27K+/month
  • •This store outperforms 93% of Hair Extensions competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Hair Extensions

Shop103%Block70%Pre-Order36%Klaviyo: Email Marketing & SMS36%

Best Selling Products

Clips for Hair Extensions#1

Clips for Hair Extensions

A$3≈ $1.98

500 x Silicon Micro Rings#2

500 x Silicon Micro Rings

A$20≈ $13

5x Hair Extension Pulling Loop#3

5x Hair Extension Pulling Loop

A$15≈ $9.90

Hair Extensions Hanger & Carrier#4

Hair Extensions Hanger & Carrier

A$29≈ $19

20 inch Full Volume Clip in Hair Extensions #1C Mocha Brown#5

20 inch Full Volume Clip in Hair Extensions #1C Mocha Brown

A$199≈ $131

Clip in Fringe/ Bangs #1C Mocha Brown#6

Clip in Fringe/ Bangs #1C Mocha Brown

A$39≈ $26

Clip in One Piece/ Volumizer in #1B Natural Black#7

Clip in One Piece/ Volumizer in #1B Natural Black

A$319≈ $211

Clip in Fringe/ Bangs #1B Natural Black#8

Clip in Fringe/ Bangs #1B Natural Black

A$39≈ $26

20 inch Full Volume Clip in Hair Extensions #1B Natural Black#9

20 inch Full Volume Clip in Hair Extensions #1B Natural Black

A$199≈ $131

Looped Hair Extensions Brush#10

Looped Hair Extensions Brush

A$24≈ $16

Analyzing...
Bounce Rate
11.7%
Pages/Visit
3.5
Avg. Time on Site
1m 21s
Avg. Product Price
A$120

≈ $79 USD

Range: A$3 - A$319

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth70/100
Revenue Performance58/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$53

Google Ads estimate

Yearly Ad Budget

$636

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
micro bead hair extensionsEasy220$0.81$177
hair extensions australia online27--
best hair extensions australia16--
best clip in hair extensions australia11--
clip in hair extensions sydney9--

Trustpilot Rating

4.2

438 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (9)

ShopKlaviyo: Email Marketing & SMSLoox Photo Reviews4.9Form BuilderWiserFrequently Bought TogetherContact FormBlockBack in Stock

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Frequently Asked Questions About Pure Hair Extensions

Is Pure Hair Extensions a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Pure Hair Extensions is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Pure Hair Extensions safe to buy from? Is it a scam?

Pure Hair Extensions has a Trustpilot rating of 4.2/5 based on 438 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).

What is Pure Hair Extensions's EcomScout rating and what does it mean?

Pure Hair Extensions has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Pure Hair Extensions generate?

Pure Hair Extensions receives approximately 178.0K visits per year with estimated monthly revenue of $23.5K - $45.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Pure Hair Extensions use?

We detected 9 Shopify apps on Pure Hair Extensions, including Shop, Klaviyo: Email Marketing & SMS, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Extensions store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Pure Hair Extensions. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Extensions store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Pure Hair Extensions Shopify store analysis • Hair Extensions • Beauty & Personal Care • Unlikely Dropshipper • Rating: S

Last updated: August 11, 2026

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