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1.0M/yr$487K/mo
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1.0M/yr• Nutritional Supplements
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Nutritional Supplements •474K/yr
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Pureness

pureness.se
S
61/100
EcomScout

Pureness receives an EcomScout Rating of S (61/100), ranking #16,172 out of 1,190,454 Shopify stores we track. This Nutritional Supplements Health & Wellness store attracts 305.6K visits per year with estimated revenue of $12.6K - $25.2K/mo. It offers 112 products at an average price of SEK 222.

Analysis by EcomScout Research Team · How we calculate ratings

Nutritional SupplementsHealth & WellnessDietary Supplements
Est. Revenue/mo
$12.6K - $25.2K/mo
Est. Traffic/mo
25.5K
Products
112
Top Market
SE (100%)
Top Channel
organic (57%)
Trustpilot
3.4/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 57%, paid 22%, direct 8%.

Product pricing: Average price of SEK 222 (range: SEK 122 – SEK 378) — ≈ $21 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.4/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: SE (100%).

Best-selling product: Pureness Presentkort (SEK 200). Other top sellers include Trippel Järn - 60 kapslar, NAC Complex - 60 kapslar, Optimal Pre-Workout | Mango & Hallon - 350 g.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nutritional Supplements Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$6.3M/mo
Total Stores
2,493
Avg Revenue
$3K/mo
Top 10% Threshold
$46K/mo

Competition Breakdown

33%
40%
17%
5%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Nutritional Supplements market generates $6M/month across 2,493 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •73% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Nutritional Supplements stores earn $46K+/month
  • •This store outperforms 94% of Nutritional Supplements competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •119 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Nutritional Supplements

Block85%Shop84%Klaviyo: Email Marketing & SMS50%Judge.me Product Reviews46%

Best Selling Products

Pureness Presentkort#1

Pureness Presentkort

SEK 200≈ $19

Trippel Järn - 60 kapslar#2

Trippel Järn - 60 kapslar

SEK 217≈ $21

NAC Complex - 60 kapslar#3

NAC Complex - 60 kapslar

SEK 264≈ $25

Optimal Pre-Workout | Mango & Hallon - 350 g#4

Optimal Pre-Workout | Mango & Hallon - 350 g

SEK 226≈ $21

EAA-pulver | Mango & Hallon - 350 g#5

EAA-pulver | Mango & Hallon - 350 g

SEK 226≈ $21

Smart Multi - 60 kapslar#6

Smart Multi - 60 kapslar

SEK 255≈ $24

Trippel Magnesium - 120 kapslar#7

Trippel Magnesium - 120 kapslar

SEK 217≈ $21

Premium D3-Vitamin 4000 IE - 120 kapslar#8

Premium D3-Vitamin 4000 IE - 120 kapslar

SEK 217≈ $21

Kvällsmagnesium - 120 kapslar#9

Kvällsmagnesium - 120 kapslar

SEK 217≈ $21

Krill Omega-3 - 120 kapslar#10

Krill Omega-3 - 120 kapslar

SEK 378≈ $36

Analyzing...
Bounce Rate
52.0%
Pages/Visit
3.1
Avg. Time on Site
1m 30s
Avg. Product Price
SEK 222

≈ $21 USD

Range: SEK 122 - SEK 378

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance65/100
Trustpilot55/100
Marketing Efficiency7/100

Traffic Sources

organic57.2%
paid21.9%
direct8.3%
social0.0%
referral0.0%

Trustpilot Rating

3.4

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
100.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (12)

Klaviyo: Email Marketing & SMSShogun Page Builder4.8Pre-OrderBack in StockCountdown TimerReCharge SubscriptionsStamped.io Product ReviewsForm BuilderWishlist KingBundle BuilderBlockBuy Button channel

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Frequently Asked Questions About Pureness

Is Pureness a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Pureness is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Pureness safe to buy from? Is it a scam?

Pureness has a Trustpilot rating of 3.4/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).

What is Pureness's EcomScout rating and what does it mean?

Pureness has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Pureness generate?

Pureness receives approximately 305.6K visits per year with estimated monthly revenue of $12.6K - $25.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Pureness use?

We detected 12 Shopify apps on Pureness, including Klaviyo: Email Marketing & SMS, Shogun Page Builder, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nutritional Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Pureness. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutritional Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Pureness Shopify store analysis • Nutritional Supplements • Health & Wellness • Unlikely Dropshipper • Rating: S

Last updated: August 11, 2026

More Nutritional Supplements Stores →Trending Nutritional Supplements Products →Shopify Trending CategoriesFind SuppliersAll Stores

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