purifit.in
purifit.inpurifit.in receives an EcomScout Rating of B (31/100), ranking #334,038 out of 876,588 Shopify stores we track. This Home Improvement Retail store attracts 635.4K visits per year with estimated revenue of $37 - $86/mo. It offers 20 products at an average price of ₹1,377.
Store descriptionHaving issues with Hard water? Purifit got it covered for you, our shower & tap filters convert hard water to soft. Improve your hair & skin by visiting us today!
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 63%, Direct 21%, DisplayAds 7%, SearchPaid 5%.
Product pricing: Average price of ₹1,377 (range: ₹599 – ₹2,999) — ≈ $17 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: IN (91%), US (9%).
Best-selling product: Classic All-Rounder Shower & Tap Filter + Shower Head Filter Combo (₹2,599). Other top sellers include Tornado 360° Kitchen Faucets, Purifit Ultra Hard Water Filter Replacement Cartridge, Nova Touchless Automatic Soap Dispenser Premium (Ceramic Body).
Home Improvement Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Improvement market generates $16M/month across 1,515 stores
- •14% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Home Improvement stores earn $142K+/month
- •This store outperforms 93% of Home Improvement competitors
- •Low average order value ($0) — consider bundling or upsells
- •210 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Improvement
Best Selling Products
#1Classic All-Rounder Shower & Tap Filter + Shower Head Filter Combo
₹2,599≈ $31
#2Tornado 360° Kitchen Faucets
₹2,999≈ $36
#3Purifit Ultra Hard Water Filter Replacement Cartridge
₹699≈ $8.39
#4Nova Touchless Automatic Soap Dispenser Premium (Ceramic Body)
₹2,499≈ $30
#5Halo Touchless Automatic Soap Dispenser – Matte Black
₹1,699≈ $20
#6Purifit Ultra-Hard Water Shower & Tap Filter
₹1,499≈ $18
#7Purifit Eco Jet Health Faucet
₹599≈ $7.19
#8Indus Premium Shower Head filter cartridge
₹849≈ $10
#9Atom Shower and Tap filter Cartridge
₹705≈ $8.46
#10Zeus - Multi Spray Shower Head Filter for Hardwater | 3 Mode Spray
₹1,799≈ $22
≈ $17 USD
Range: ₹599 - ₹2,999
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2
Google Ads estimate
Yearly Ad Budget
$24
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| aquaguard india water purifier | 44 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
C: Mega Menu
Judge.me Ali Reviews ImporterE-commerce Platform
ShopifyAnalytics
Google AnalyticsPre-Order
Reviews
Video
Countdown
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Frequently Asked Questions About purifit.in
Is purifit.in a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, purifit.in is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is purifit.in safe to buy from? Is it a scam?
We don't have Trustpilot review data for purifit.in. However, our EcomScout rating is B (31/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is purifit.in's EcomScout rating and what does it mean?
purifit.in has an EcomScout rating of B (31/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does purifit.in generate?
purifit.in receives approximately 635.4K visits per year with estimated monthly revenue of $37 - $86/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does purifit.in use?
We detected 2 Shopify apps on purifit.in, including C: Mega Menu, Judge.me Ali Reviews Importer. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Improvement store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against purifit.in. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Improvement store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.