Purity Products
purityproducts.comPurity Products receives an EcomScout Rating of A+ (58/100), ranking #9,080 out of 481,579 Shopify stores we track. This Wellness Healthcare store attracts 1.0M visits per year with estimated revenue of $91.9K - $204.3K/mo. It offers 136 products at an average price of $47.
Store descriptionPurity Products helps you Enjoy Life Healthier with premium vitamins and nutritional supplements designed to support heart health, brain function, joint mobility, and overall wellness. Our science-based formulas and high-quality ingredients make it easier to feel your best every day.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Direct 23%, Mail 22%, SearchPaid 18%, SearchOrganic 14%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of $47 (range: $27 – $80). Mid-range pricing strategy.
Ad spend: Estimated $10.7K/mo in paid search ($128.4K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 2.1/5 based on 26 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (87%), VN (5%), CA (2%).
Best-selling product: B12 Energy Berry Lemonade Melt ($26.50). Other top sellers include MyBiotin® ProClinical | Capsules, H.A. Joint™ Formula, Krill Omega 50+® with CoQ10.
Wellness Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wellness market generates $50M/month across 2,323 stores
- •24% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Wellness stores earn $235K+/month
- •This store outperforms 91% of Wellness competitors
- •Low average order value ($0) — consider bundling or upsells
- •555 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1B12 Energy Berry Lemonade Melt
$26.50
#2MyBiotin® ProClinical | Capsules
$39.95
#3H.A. Joint™ Formula
$49.95
#4Krill Omega 50+® with CoQ10
$49.95
#5Chris Kilham's Green Tea CR™ Phytosome
$49.95
#6MagBlue®
$39.95
#7Purity's Advanced D™
$49.95
#8The Purity Super Pill™
$79.95
#9Flexuron® | Softgels
$39.95
#10JointGel® | Mixed Berry
$59.95
Range: $27 - $80
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$11K
Google Ads estimate
Yearly Ad Budget
$128K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| magnesium | 176K | $0.24 | $6.8K |
| iherbEasy | 106K | $0.18 | $5.9K |
| purity | 22K | $0.71 | $1.4K |
| nvgEasy | 8K | $0.35 | $29 |
| purity productsEasy | 7K | $0.27 | $1.3K |
Trustpilot Rating
26 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Novel: Wallet Pass for Brands
Advanced Predictive Search
Klaviyo Reviews
C: Mega MenuE-commerce Platform
ShopifyAnalytics
Google Analytics
Google Tag ManagerReviews
Sales Channels
Payment
Shopify PaymentsStore Design
Similar Stores
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Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz
Frequently Asked Questions About Purity Products
Is Purity Products a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Purity Products is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Purity Products safe to buy from? Is it a scam?
Purity Products has a Trustpilot rating of 2.1/5 based on 26 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).
What is Purity Products's EcomScout rating and what does it mean?
Purity Products has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Purity Products generate?
Purity Products receives approximately 1.0M visits per year with estimated monthly revenue of $91.9K - $204.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Purity Products use?
We detected 4 Shopify apps on Purity Products, including Novel: Wallet Pass for Brands, Advanced Predictive Search, Klaviyo Reviews and more. The store uses the "PP-Shopify-Theme/Production" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wellness store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Purity Products. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.