Purolabs
purolabs.comPurolabs receives an EcomScout Rating of S (71/100), ranking #782 out of 218,349 Shopify stores we track. This Wellness Healthcare store attracts 2.7M visits per year with estimated revenue of $264.4K - $587.5K/mo. It offers 74 products at an average price of $32.
Store descriptionPurolabs is the UK's leading supplier of premium vitamins and supplements. We provide natural products formulated only with the highest quality ingredients. Our products combine the best of science and mother nature to help you feel better, look better, move better and live better.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchPaid 57%, DisplayAds 10%, Direct 10%, Mail 9%.
Product pricing: Average price of $32 (range: $30 – $35). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $11.3K/mo in paid search ($135.7K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.4/5 based on 1,095 reviews. Good standing with customers.
Top markets: GB (77%), US (4%), IN (2%).
Best-selling product: Collagen Complex ($34.99). Other top sellers include Menopause Complex, Vitamin D3 & K2, Biotin Complex.
Wellness Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wellness market generates $56M/month across 2,304 stores
- •26% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Wellness stores earn $264K+/month
- •This store outperforms 91% of Wellness competitors
- •Low average order value ($0) — consider bundling or upsells
- •591 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $30 - $35
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$11K
Google Ads estimate
Yearly Ad Budget
$136K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| milk thistle | 83K | $0.28 | $3.5K |
| electrolytes | 61K | $0.09 | $2 |
| spirulina | 56K | $1.29 | $6.4K |
| ginkgo biloba | 51K | $0.35 | $502 |
| vitamin b | 27K | $0.46 | $569 |
Trustpilot Rating
1,095 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Advanced Predictive Search
Klaviyo Reviews
C: Mega MenuE-commerce Platform
ShopifySubscriptions
Reviews
Pre-Order
Sales Channels
Product Recommendations
Similar Stores
View all →Trending Wellness Products
Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.
Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz
Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz
Frequently Asked Questions About Purolabs
Is Purolabs a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Purolabs is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Purolabs safe to buy from? Is it a scam?
Purolabs has a Trustpilot rating of 4.4/5 based on 1,095 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).
What is Purolabs's EcomScout rating and what does it mean?
Purolabs has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Purolabs generate?
Purolabs receives approximately 2.7M visits per year with estimated monthly revenue of $264.4K - $587.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Purolabs use?
We detected 3 Shopify apps on Purolabs, including Advanced Predictive Search, Klaviyo Reviews, C: Mega Menu. The store uses the "purolabs-shopify-theme-2025/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wellness store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Purolabs. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.