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34/100
EcomScout

Pygmalion receives an EcomScout Rating of B (34/100), ranking #31,094 out of 145,853 Shopify stores we track. This Gifts & Novelties Retail store attracts 252 visits per year with estimated revenue of $14 - $34/mo. It offers 45 products at an average price of $23.

Store descriptionJoyfully eclectic colourful block and stripey dinner candles, hand-poured candles using natural wax, natural dyes and pure cotton wicks. Perfect for hosting dinner parties with gorgeous tablescapes. Perfect for creative gifting for 30th birthdays, baby showers and hen do and Christmas.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$14 - $34/mo
Est. Traffic/mo
21
Products
45
Top Market
GB (100%)
Top Channel
N/A
Trustpilot
4.1/5 (5)

Store Intelligence Summary

Product pricing: Average price of $23 (range: $16 – $24). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.1/5 based on 5 reviews. Good standing with customers.

Top markets: GB (100%).

Best-selling product: Terracotta ($24.00). Other top sellers include Marmalade, Rhubarb, Potting Shed.

How is the EcomScout Rating calculated? The B grade (34/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$12.3M/mo
Total Stores
3,413
Avg Revenue
$4K/mo
Top 10% Threshold
$68K/mo

Competition Breakdown

26%
42%
20%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $12M/month across 3,413 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $68K+/month
  • This store outperforms 95% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 241 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
50.5%
Pages/Visit
1.0
Avg. Time on Site
0s
Avg. Product Price
$23

Range: $16 - $24

Rating Breakdown

Business Quality75/100
Trustpilot65/100
Traffic Growth30/100
Revenue Performance24/100

Traffic Sources

SocialOrganic0.0%
SocialPaid0.0%
Mail0.0%
Referrals0.0%
SearchOrganic0.0%
SearchPaid0.0%
Direct0.0%
GenAi0.0%
Affiliate0.0%
DisplayAds0.0%

Trustpilot Rating

4.1

5 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Payment

Shopify Payments

Product Recommendations

Frequently Bought Together

Frequently Asked Questions About Pygmalion

Is Pygmalion a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Pygmalion is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Pygmalion safe to buy from? Is it a scam?

Pygmalion has a Trustpilot rating of 4.1/5 based on 5 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B (34/100).

What is Pygmalion's EcomScout rating and what does it mean?

Pygmalion has an EcomScout rating of B (34/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Pygmalion generate?

Pygmalion receives approximately 252 visits per year with estimated monthly revenue of $14 - $34/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Pygmalion use?

We detected 1 Shopify apps on Pygmalion, including Klaviyo Reviews. The store uses the "APRIL 2025 updates | 7.3.2025" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Pygmalion. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Pygmalion Shopify store analysis • Gifts & NoveltiesRetail • Likely Dropshipper • Rating: B

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