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Queen Helena

queen-helena.com
59/100
EcomScout

Queen Helena receives an EcomScout Rating of A+ (59/100), ranking #20,511 out of 1,188,411 Shopify stores we track. This Footwear Fashion & Apparel store attracts 633.0K visits per year with estimated revenue of $41.2K - $89.3K/mo. It offers 1.3K products at an average price of €44.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$41.2K - $89.3K/mo
Est. Traffic/mo
52.8K
Products
1.3K
Top Market
IT (88%)
Top Channel
organic (61%)
Trustpilot
3.6/5 (184)

Store Intelligence Summary

Traffic breakdown: organic 61%, direct 12%, social 10%, paid 9%.

Product pricing: Average price of €44 (range: €35 – €53) — ≈ $48 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.6/5 based on 184 reviews. Good standing with customers.

Top markets: IT (88%), US (5%), DE (4%).

Best-selling product: Mocassino con tacco alto e plateau elegante K3246 (€45.50). Other top sellers include Stivale nero con tacco alto e plateau K3233, Sneakers X32-11, Décolleté platform con tacco alto sagomato K3176.

How is the EcomScout Rating calculated? The A+ grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.2%
Pages/Visit
6.5
Avg. Time on Site
1m 15s
Avg. Product Price
€44

≈ $48 USD

Range: €35 - €53

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot70/100
Revenue Performance56/100
Marketing Efficiency7/100

Traffic Sources

organic60.7%
direct12.0%
social9.6%
paid9.1%
referral3.5%

Trustpilot Rating

3.6

184 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
88.3%
🇺🇸United States
4.8%
🇩🇪Germany
4.4%
🇪🇸Spain
2.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

Vans

Vans

81
$50.00+22%
adidas

adidas

75
$39.95+34%
New Balance

New Balance

75
$59.95+29%
New Balance

New Balance

74
$59.95+29%
See all trending Footwear products

Frequently Asked Questions About Queen Helena

Is Queen Helena a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Queen Helena is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Queen Helena safe to buy from? Is it a scam?

Queen Helena has a Trustpilot rating of 3.6/5 based on 184 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (59/100).

What is Queen Helena's EcomScout rating and what does it mean?

Queen Helena has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Queen Helena generate?

Queen Helena receives approximately 633.0K visits per year with estimated monthly revenue of $41.2K - $89.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Queen Helena use?

We detected 8 Shopify apps on Queen Helena, including Klaviyo: Email Marketing & SMS, Trustpilot, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Queen Helena. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Queen Helena Shopify store analysis • FootwearFashion & Apparel • Unlikely Dropshipper • Rating: A+

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