rachael ray
rachaelray.comrachael ray receives an EcomScout Rating of S (65/100), ranking #9,356 out of 1,188,667 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 1.2M visits per year with estimated revenue of $241.7K - $483.3K/mo. It offers 202 products at an average price of $83.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 49%, direct 27%, paid 10%, referral 6%.
Product pricing: Average price of $83 (range: $7 – $200). Mid-range pricing strategy.
Ad spend: Estimated $5.8K/mo in paid search ($69.2K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: US (78%), CA (5%), GB (4%).
Best-selling product: 14-Piece Classic Brights Nonstick Cookware Set ($159.99). Other top sellers include 24-Ounce EVOO Bottle, 12-Piece Cucina Nonstick Cookware Set, Bench Scrape - Rach's Food Mover.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $40M/month across 13,086 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $54K+/month
- •This store outperforms 94% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •781 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
#114-Piece Classic Brights Nonstick Cookware Set
$159.99
#224-Ounce EVOO Bottle
$19.99
#312-Piece Cucina Nonstick Cookware Set
$179.99
#4Bench Scrape - Rach's Food Mover
$7.99
#510-Piece Square Nestable Food Storage Containers
$19.99
#610-Inch & 12-Inch Nylon Spatula Set
$7.99
#712-Inch NITRO Cast Iron Skillet
$59.99
#8EVOO Bottle 24-Ounce
$19.99
#916.5-Inch x 13.5-Inch Nonstick Steel Roaster with Reversible Rack
$49.99
#1015-Piece Classic Brights Nonstick Cookware Set
$129.99
Range: $7 - $200
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$6K
Google Ads estimate
Yearly Ad Budget
$69K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| rachel rayEasy | 26K | $0.83 | $1.4K |
| pots and pans | 11K | $0.76 | $2.2K |
| rachael ray cookwareEasy | 4K | $1.26 | $706 |
| cooking recipesEasy | 3K | $0.62 | $3.8K |
| cookie sheets | 2K | $0.47 | $5 |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
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Frequently Asked Questions About rachael ray
Is rachael ray a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, rachael ray is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is rachael ray safe to buy from? Is it a scam?
We don't have Trustpilot review data for rachael ray. However, our EcomScout rating is S (65/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is rachael ray's EcomScout rating and what does it mean?
rachael ray has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does rachael ray generate?
rachael ray receives approximately 1.2M visits per year with estimated monthly revenue of $241.7K - $483.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does rachael ray use?
We detected 5 Shopify apps on rachael ray, including Shop, Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against rachael ray. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.