Back to Stores
Rao's homepage screenshot
60/100
EcomScout

Rao's receives an EcomScout Rating of S (60/100), ranking #7,278 out of 481,835 Shopify stores we track. This E-commerce Other store attracts 580.6K visits per year with estimated revenue of $31.9K - $74.5K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$31.9K - $74.5K/mo
Est. Traffic/mo
48.4K
Products
N/A
Top Market
US (77%)
Top Channel
direct (14%)
Trustpilot
3.4/5 (1)

Store Intelligence Summary

Traffic breakdown: direct 14%, referral 9%.

0

Customer trust: Trustpilot score 3.4/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (77%), CA (8%), IN (6%).

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

E-commerce Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.4M/mo
Total Stores
601
Avg Revenue
$2K/mo
Top 10% Threshold
$29K/mo

Competition Breakdown

26%
56%
12%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The E-commerce market generates $1M/month across 601 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of E-commerce stores earn $29K+/month
  • This store outperforms 92% of E-commerce competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
54.1%
Pages/Visit
1.5
Avg. Time on Site
49s

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance56/100
Trustpilot55/100
Marketing Efficiency28/100

Traffic Sources

direct13.5%
referral8.6%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
Campbell's chicken noodle soup7K--
raos soup320--
campbell's organic tomato basil soup290--
recipe homemade lasagna270--
campbell's chicken noodle soup bad for you165--

Trustpilot Rating

3.4

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
76.6%
🇨🇦Canada
7.8%
🇮🇳India
6.4%
🇬🇧United Kingdom
2.9%
🇵🇭Philippines
2.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Frequently Asked Questions About Rao's

Is Rao's a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rao's is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rao's safe to buy from? Is it a scam?

Rao's has a Trustpilot rating of 3.4/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is Rao's's EcomScout rating and what does it mean?

Rao's has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Rao's generate?

Rao's receives approximately 580.6K visits per year with estimated monthly revenue of $31.9K - $74.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rao's use?

We detected 5 Shopify apps on Rao's, including Klaviyo: Email Marketing & SMS, Gorgias, Privy and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this E-commerce store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rao's. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a E-commerce store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rao's Shopify store analysis • E-commerceOther • Unlikely Dropshipper • Rating: S

Last updated: