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Rare London

rarelondon.com
S
62/100
EcomScout

Rare London receives an EcomScout Rating of S (62/100), ranking #14,199 out of 1,191,231 Shopify stores we track. This Occasionwear Fashion & Apparel store attracts 885.7K visits per year with estimated revenue of $111.3K - $241.2K/mo. It offers 562 products at an average price of £87.

Analysis by EcomScout Research Team · How we calculate ratings

OccasionwearFashion & ApparelDresses
Est. Revenue/mo
$111.3K - $241.2K/mo
Est. Traffic/mo
73.8K
Products
562
Top Market
GB (76%)
Top Channel
organic (33%)
Trustpilot
2.6/5 (565)

Store Intelligence Summary

Traffic breakdown: organic 33%, paid 31%, direct 19%, social 4%.

Product pricing: Average price of £87 (range: £21 – £145) — ≈ $111 USD. Positioned in the premium segment.

Ad spend: Estimated $15/mo in paid search ($180/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.6/5 based on 565 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (76%), US (14%), AU (3%).

Best-selling product: Blue Floral Mesh Devore Maxi Dress (£95). Other top sellers include Mocha 2 in 1 Belted Playsuit, Leopard Sequin Bandeau Maxi Dress, Chocolate Curved Drop Waist Maxi Dress.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Occasionwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$214K/mo
Total Stores
8
Avg Revenue
$27K/mo
Top 10% Threshold
$259K/mo

Competition Breakdown

50%
13%
38%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Occasionwear market generates $0M/month across 8 stores
  • •38% are enterprise stores (>$100K/mo) — competitive market
  • •Top 10% of Occasionwear stores earn $259K+/month
  • •This store outperforms 90% of Occasionwear competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Occasionwear

Shop107%Block87%Klaviyo: Email Marketing & SMS67%Pre-Order40%

Best Selling Products

Blue Floral Mesh Devore Maxi Dress#1

Blue Floral Mesh Devore Maxi Dress

£95≈ $121

Mocha 2 in 1 Belted Playsuit#2

Mocha 2 in 1 Belted Playsuit

£44.50≈ $57

Leopard Sequin Bandeau Maxi Dress#3

Leopard Sequin Bandeau Maxi Dress

£75≈ $95

Chocolate Curved Drop Waist Maxi Dress#4

Chocolate Curved Drop Waist Maxi Dress

£89≈ $113

Wine Curved Drop Waist Maxi Dress#5

Wine Curved Drop Waist Maxi Dress

£89≈ $113

Butter Yellow Curved Drop Waist Maxi Dress#6

Butter Yellow Curved Drop Waist Maxi Dress

£89≈ $113

Lilac Rose Devore Bias Maxi Dress#7

Lilac Rose Devore Bias Maxi Dress

£120≈ $152

Baby Blue Curved Drop Waist Maxi Dress#8

Baby Blue Curved Drop Waist Maxi Dress

£89≈ $113

Champagne Sequin Cutout Midi Dress#9

Champagne Sequin Cutout Midi Dress

£23.70≈ $30

#10

Swap Gift Card

£50.40≈ $64

Analyzing...
Bounce Rate
34.3%
Pages/Visit
3.4
Avg. Time on Site
2m 24s
Avg. Product Price
£87

≈ $111 USD

Range: £21 - £145

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance63/100
Trustpilot55/100
Marketing Efficiency29/100

Traffic Sources

organic33.0%
paid30.6%
direct19.1%
social4.3%
referral2.6%

Marketing & Ad Spend

Monthly Ad Spend

$15

Google Ads estimate

Yearly Ad Budget

$180

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
rare london dressesEasy44--

Trustpilot Rating

2.6

565 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
76.0%
🇺🇸United States
13.7%
🇦🇺Australia
2.7%
🇫🇷France
2.0%
🇳🇱Netherlands
1.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (9)

ShopTrustpilot3.5Klaviyo: Email Marketing & SMSPre-OrderBack in StockWpdappBlockEmbed initNova cookie

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Rare London

Is Rare London a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rare London is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rare London safe to buy from? Is it a scam?

Rare London has a Trustpilot rating of 2.6/5 based on 565 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (62/100).

What is Rare London's EcomScout rating and what does it mean?

Rare London has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Rare London generate?

Rare London receives approximately 885.7K visits per year with estimated monthly revenue of $111.3K - $241.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rare London use?

We detected 9 Shopify apps on Rare London, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Occasionwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rare London. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Occasionwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rare London Shopify store analysis • Occasionwear • Fashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: July 30, 2026

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