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Rat Betty

ratbetty.com
S
68/100
EcomScout

Rat Betty receives an EcomScout Rating of S (68/100), ranking #6,133 out of 1,190,700 Shopify stores we track. This Pet Supplies Pets store attracts 393.7K visits per year with estimated revenue of $125.6K - $251.2K/mo. It offers 311 products at an average price of £116.

Analysis by EcomScout Research Team · How we calculate ratings

Pet SuppliesPetsPet Food
Est. Revenue/mo
$125.6K - $251.2K/mo
Est. Traffic/mo
32.8K
Products
311
Top Market
GB (44%)
Top Channel
organic (41%)
Trustpilot
4.8/5 (215)

Store Intelligence Summary

Traffic breakdown: organic 41%, social 24%, direct 20%, referral 11%.

Product pricing: Average price of £116 (range: £5 – £240) — ≈ $147 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.8/5 based on 215 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (44%), US (43%), DE (5%).

Best-selling product: Gift Wrapping (£4.99). Other top sellers include Ring Sizer, Rat Ring, Tiny Heart Necklace.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$31.1M/mo
Total Stores
10,379
Avg Revenue
$3K/mo
Top 10% Threshold
$54K/mo

Competition Breakdown

34%
36%
20%
4%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Pet Supplies market generates $31M/month across 10,379 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Pet Supplies stores earn $54K+/month
  • •This store outperforms 94% of Pet Supplies competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •618 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Pet Supplies

Shop84%Block62%Judge.me Product Reviews32%Pre-Order26%

Best Selling Products

Rat Betty e-Gift Card#1

Rat Betty e-Gift Card

£15≈ $19

Gift Wrapping#2

Gift Wrapping

£4.99≈ $6.34

Ring Sizer#3

Ring Sizer

Rat Ring#4

Rat Ring

£130≈ $165

Tiny Heart Necklace#5

Tiny Heart Necklace

£75≈ $95

Unlucky Horseshoe Ring#6

Unlucky Horseshoe Ring

£240≈ $305

Lucky Star Ring#7

Lucky Star Ring

£190≈ $241

Thin Crying Eyes Ring#8

Thin Crying Eyes Ring

£130≈ $165

The Golden Geezer Ring#9

The Golden Geezer Ring

£180≈ $229

Love You Ring#10

Love You Ring

£130≈ $165

Analyzing...
Bounce Rate
59.6%
Pages/Visit
2.5
Avg. Time on Site
25s
Avg. Product Price
£116

≈ $147 USD

Range: £5 - £240

Rating Breakdown

Business Quality90/100
Trustpilot90/100
Traffic Growth80/100
Revenue Performance65/100
Marketing Efficiency7/100

Traffic Sources

organic41.0%
social23.5%
direct20.2%
referral10.8%
paid1.2%

Trustpilot Rating

4.8

215 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
43.7%
🇺🇸United States
42.5%
🇩🇪Germany
4.9%
🇦🇺Australia
4.2%
🇨🇦Canada
3.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

Pre-OrderShopJudge.me Product ReviewsBlock

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Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

55
$18.99+58%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

51
$22.99+50%
Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

45
$9.30+8%
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

44
$15.48+11%
See all trending Pet Supplies products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Rat Betty

Is Rat Betty a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rat Betty is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rat Betty safe to buy from? Is it a scam?

Rat Betty has a Trustpilot rating of 4.8/5 based on 215 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is Rat Betty's EcomScout rating and what does it mean?

Rat Betty has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Rat Betty generate?

Rat Betty receives approximately 393.7K visits per year with estimated monthly revenue of $125.6K - $251.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rat Betty use?

We detected 4 Shopify apps on Rat Betty, including Pre-Order, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rat Betty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rat Betty Shopify store analysis • Pet Supplies • Pets • Unlikely Dropshipper • Rating: S

Last updated: August 6, 2026

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