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REFORME® homepage screenshot
48/100
EcomScout

REFORME® receives an EcomScout Rating of B+ (48/100), ranking #23,143 out of 481,668 Shopify stores we track. This Fitness Sports & Outdoors store attracts 209.5K visits per year with estimated revenue of $22.6K - $52.8K/mo. It offers 22 products at an average price of $79.

Store descriptionHome fitness made hot. Shop REFORME® for stair climbers that tone glutes, legs & core fast. 60-day risk-free, free gifts, & $175 off today.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$22.6K - $52.8K/mo
Est. Traffic/mo
17.5K
Products
22
Top Market
US (83%)
Top Channel
Direct (33%)
Trustpilot
3.8/5 (6)

Store Intelligence Summary

Traffic breakdown: Direct 33%, SocialPaid 25%, SocialOrganic 22%, Mail 13%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $79 (range: $27 – $149). Mid-range pricing strategy.

Customer trust: Trustpilot score 3.8/5 based on 6 reviews. Good standing with customers.

Top markets: US (83%), CA (17%).

Best-selling product: REFORME 6-Week Booty Builder Guide ($29.99). Other top sellers include REFORME Climber+, REFORME DeepTissue+, REFORME DeepSquat+.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fitness Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.4M/mo
Total Stores
1,464
Avg Revenue
$2K/mo
Top 10% Threshold
$17K/mo

Competition Breakdown

36%
49%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fitness market generates $2M/month across 1,464 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 85% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Fitness stores earn $17K+/month
  • This store outperforms 90% of Fitness competitors
  • Weights shows highest opportunity with $1,737 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
60.3%
Pages/Visit
1.7
Avg. Time on Site
1m 50s
Avg. Product Price
$79

Range: $27 - $149

Rating Breakdown

Business Quality80/100
Trustpilot65/100
Revenue Performance48/100
Traffic Growth45/100
Marketing Efficiency7/100

Traffic Sources

Direct33.0%
SocialPaid24.6%
SocialOrganic21.6%
Mail13.1%
DisplayAds4.0%
SearchPaid2.0%
SearchOrganic1.7%
GenAi0.0%
Affiliate0.0%

Trustpilot Rating

3.8

6 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
82.8%
🇨🇦Canada
17.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

reformegetawaysnatches

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyOpenCart

Sales Channels

Shop

Reviews

Loox Photo ReviewsLoox

Subscriptions

ReChargeReCharge Subscriptions

Payment

Shopify Payments

Back in Stock

Back in Stock

Trending Fitness Products

Products gaining popularity in Fitness right now, based on Amazon & Google Trends data.

FITPLAM Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women

FITPLAM Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women

87
$68.39+156%
CAP Barbell Coated Hex Dumbbell Weight - Single | 10-120 lbs | Multiple Options

CAP Barbell Coated Hex Dumbbell Weight - Single | 10-120 lbs | Multiple Options

87
$27.99+156%
Amazon Basics Neoprene Dumbbell Hand Weights for Exercise and Muscle Toning

Amazon Basics Neoprene Dumbbell Hand Weights for Exercise and Muscle Toning

86
$32.67+142%
NordicTrack T Series

NordicTrack T Series

86
$599.00+156%
See all trending Fitness products

Frequently Asked Questions About REFORME®

Is REFORME® a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, REFORME® is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is REFORME® safe to buy from? Is it a scam?

REFORME® has a Trustpilot rating of 3.8/5 based on 6 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (48/100).

What is REFORME®'s EcomScout rating and what does it mean?

REFORME® has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does REFORME® generate?

REFORME® receives approximately 209.5K visits per year with estimated monthly revenue of $22.6K - $52.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does REFORME® use?

We detected 2 Shopify apps on REFORME®, including Klaviyo Reviews, 17TRACK Order Tracking. The store uses the "theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fitness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against REFORME®. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fitness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

REFORME® Shopify store analysis • FitnessSports & Outdoors • Unlikely Dropshipper • Rating: B+

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