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Revlon

revlon.ca
42/100
EcomScout

Revlon receives an EcomScout Rating of B+ (42/100), ranking #31,949 out of 391,545 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 210.1K visits per year with estimated revenue of $5.3K - $10.3K/mo. It offers 108 products at an average price of $12.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.3K - $10.3K/mo
Est. Traffic/mo
17.5K
Products
108
Top Market
CA (77%)
Top Channel
direct (6%)
Trustpilot
2.3/5 (21)

Store Intelligence Summary

Traffic breakdown: direct 6%, referral 4%.

Product pricing: Average price of $12 (range: $8 – $18). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 2.3/5 based on 21 reviews. Mixed reviews — potential service or quality concerns.

Top markets: CA (77%), US (17%), IN (5%).

Best-selling product: PhotoReady™ Lift & Fill Skin Tint ($17.99). Other top sellers include PhotoReady™ Instant Plump Serum, PhotoReady™ Instant Blur Liner, PhotoReady™ Lifting Brow Gel.

How is the EcomScout Rating calculated? The B+ grade (42/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$656K/mo
Total Stores
316
Avg Revenue
$2K/mo
Top 10% Threshold
$50K/mo

Competition Breakdown

36%
37%
17%
4%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics market generates $1M/month across 316 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cosmetics stores earn $50K+/month
  • This store outperforms 96% of Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
28.8%
Pages/Visit
8.3
Avg. Time on Site
2m 8s
Avg. Product Price
$12

Range: $8 - $18

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot40/100
Revenue Performance27/100

Traffic Sources

direct6.1%
referral3.6%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

2.3

21 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
77.2%
🇺🇸United States
16.6%
🇮🇳India
4.7%
🇬🇧United Kingdom
1.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Revlon

Is Revlon a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Revlon is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Revlon safe to buy from? Is it a scam?

Revlon has a Trustpilot rating of 2.3/5 based on 21 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (42/100).

What is Revlon's EcomScout rating and what does it mean?

Revlon has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Revlon generate?

Revlon receives approximately 210.1K visits per year with estimated monthly revenue of $5.3K - $10.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Revlon use?

App detection data for Revlon is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Revlon. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Revlon Shopify store analysis • CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

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