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Revlon

revlon.it
37/100
EcomScout

Revlon receives an EcomScout Rating of B (37/100), ranking #54,214 out of 481,644 Shopify stores we track. This Makeup and Cosmetics Beauty & Personal Care store attracts 45.2K visits per year with estimated revenue of $1.1K - $2.1K/mo. It offers 57 products.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.1K - $2.1K/mo
Est. Traffic/mo
3.8K
Products
57
Top Market
IT (100%)
Top Channel
N/A
Trustpilot
2.3/5 (21)

Store Intelligence Summary

Customer trust: Trustpilot score 2.3/5 based on 21 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IT (100%).

Best-selling product: Glimmer Lip Treat Balm + Mask. Other top sellers include Glimmer Liquid Shadow, PhotoReady Instant Plump Serum, Glimmer Tinted Moisturizer Stick.

How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup and Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$10K/mo
Total Stores
5
Avg Revenue
$2K/mo
Top 10% Threshold
$367K/mo

Competition Breakdown

20%
40%
40%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup and Cosmetics market generates $0M/month across 5 stores
  • 40% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Makeup and Cosmetics stores earn $367K+/month
  • This store outperforms 99% of Makeup and Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
36.2%
Pages/Visit
1.9
Avg. Time on Site
1m 16s

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Trustpilot40/100
Revenue Performance22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.3

21 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
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Frequently Asked Questions About Revlon

Is Revlon a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Revlon is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Revlon safe to buy from? Is it a scam?

Revlon has a Trustpilot rating of 2.3/5 based on 21 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (37/100).

What is Revlon's EcomScout rating and what does it mean?

Revlon has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Revlon generate?

Revlon receives approximately 45.2K visits per year with estimated monthly revenue of $1.1K - $2.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Revlon use?

We detected 3 Shopify apps on Revlon, including Gorgias, Contact Form, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup and Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Revlon. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup and Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Revlon Shopify store analysis • Makeup and CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: B

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