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40/100
EcomScout

Rinse receives an EcomScout Rating of B+ (40/100), ranking #88,417 out of 1,022,257 Shopify stores we track. This Bath & Body Products Beauty & Personal Care store attracts 106.7K visits per year with estimated revenue of $3.1K - $6.0K/mo. It offers 249 products at an average price of $17.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.1K - $6.0K/mo
Est. Traffic/mo
8.9K
Products
249
Top Market
US (100%)
Top Channel
N/A
Est. Ad Spend/mo
$1.1K

Store Intelligence Summary

Product pricing: Average price of $17 (range: $4 – $43). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.1K/mo in paid search ($13.7K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (100%).

Best-selling product: Build-A-Bundle Soap Gift Set | Customizable Natural Bar Soap Bundle | Rinse ($24). Other top sellers include Build-A-Bundle Fry Box Gift Set | Customizable Mini Bundle | Rinse, Build-A-Bundle Gift Set | Customizable Bath & Body Bundle | Rinse, Spoil Your Mom Gift Set | Gardenia Spa Bath & Body Bundle for Her | Rinse.

How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Bath & Body Products Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$29K/mo
Total Stores
37
Avg Revenue
$783/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

54%
35%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Bath & Body Products market generates $0M/month across 37 stores
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Bath & Body Products stores earn $10K+/month
  • This store outperforms 92% of Bath & Body Products competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
39.5%
Pages/Visit
7.1
Avg. Time on Site
1m 23s
Avg. Product Price
$17

Range: $4 - $43

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Marketing Efficiency56/100
Revenue Performance22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$14K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
essential oils68K$0.99$42.0K
rinseEasy8K$0.44$949
mother's day gifts6K$1.03$46
natural beauty2K$0.69$666
mothers day presents2K$1.57$94

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Rinse

Is Rinse a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rinse is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rinse safe to buy from? Is it a scam?

We don't have Trustpilot review data for Rinse. However, our EcomScout rating is B+ (40/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Rinse's EcomScout rating and what does it mean?

Rinse has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Rinse generate?

Rinse receives approximately 106.7K visits per year with estimated monthly revenue of $3.1K - $6.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rinse use?

We detected 8 Shopify apps on Rinse, including Shop, Yotpo Reviews & UGC, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bath & Body Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rinse. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bath & Body Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rinse Shopify store analysis • Bath & Body ProductsBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

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