Rip Curl
ripcurl.com.auRip Curl receives an EcomScout Rating of S (67/100), ranking #7,088 out of 1,189,511 Shopify stores we track. This Apparel Fashion & Apparel store attracts 3.6M visits per year with estimated revenue of $193.6K - $419.5K/mo. It offers 2.5K+ products at an average price of A$62.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 45%, direct 21%, paid 18%, social 5%.
Product pricing: Average price of A$62 (range: A$25 – A$100) — ≈ $41 USD. Mid-range pricing strategy.
Ad spend: Estimated $28/mo in paid search ($336/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.3/5 based on 94 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (89%), US (6%), ID (1%).
Best-selling product: Archive Mix Up Short Sleeve Shirt (A$89.99). Other top sellers include Women's Ankle Sock - 5 Pack, Kids Bondi Volley Boardshorts, Retro Crew Sock - 3 Pack.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Archive Mix Up Short Sleeve Shirt
A$89.99≈ $59
#2Women's Ankle Sock - 5 Pack
A$24.99≈ $16
#3Kids Bondi Volley Boardshorts
A$39.99≈ $26
#4Retro Crew Sock - 3 Pack
A$29.99≈ $20
#5Kids Logo Crew Sock 3-Pack
A$25.99≈ $17
#6School Crew Sock - 5 Pack
A$29.99≈ $20
#7Men's Brand Ankle Sock - 5 Pack
A$25.99≈ $17
#8Paradise Club Bobbi Short - Kids
A$49.99≈ $33
#9Archive Blasted 22" Volley Boardshort
A$89.99≈ $59
#10Archive Blasted 22" Volley Boardshort
A$89.99≈ $59
≈ $41 USD
Range: A$25 - A$100
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$28
Google Ads estimate
Yearly Ad Budget
$336
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| rip curl black fridayEasy | 70 | $2.36 | - |
| rip curl shorts menEasy | 12 | - | - |
Trustpilot Rating
94 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult
Frequently Asked Questions About Rip Curl
Is Rip Curl a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Rip Curl is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Rip Curl safe to buy from? Is it a scam?
Rip Curl has a Trustpilot rating of 1.3/5 based on 94 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).
What is Rip Curl's EcomScout rating and what does it mean?
Rip Curl has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Rip Curl generate?
Rip Curl receives approximately 3.6M visits per year with estimated monthly revenue of $193.6K - $419.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Rip Curl use?
We detected 7 Shopify apps on Rip Curl, including Yotpo Reviews & UGC, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Rip Curl. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.