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42/100
EcomScout

Ro Rox receives an EcomScout Rating of B+ (42/100), ranking #70,440 out of 951,456 Shopify stores we track. This Alternative Clothing Fashion & Apparel store attracts 362.8K visits per year with estimated revenue of $13.8K - $29.8K/mo. It offers 1.0K products at an average price of £23.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$13.8K - $29.8K/mo
Est. Traffic/mo
30.2K
Products
1.0K
Top Market
US (46%)
Top Channel
organic (37%)
Trustpilot
2.6/5 (27)

Store Intelligence Summary

Traffic breakdown: organic 37%, paid 27%, direct 12%, social 4%.

Product pricing: Average price of £23 (range: £6 – £88) — ≈ $30 USD. Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 2.6/5 based on 27 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (46%), GB (23%), CA (13%).

Best-selling product: Ro Rox Elasticated Retro Wide Nurse Belt (£6). Other top sellers include Banned Punk Shoulder Bag with Handcuffs – “Sweet Revenge” Black Canvas, Ro Rox Raya Elasticated Retro Wide Nurse Belt Waist Cincher, Banned Check Punk Skinny Trousers – Stretch Slim Pants for Women.

How is the EcomScout Rating calculated? The B+ grade (42/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Alternative Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$32K/mo
Total Stores
32
Avg Revenue
$1K/mo
Top 10% Threshold
$23K/mo

Competition Breakdown

50%
34%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Alternative Clothing market generates $0M/month across 32 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 84% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Alternative Clothing stores earn $23K+/month
  • This store outperforms 96% of Alternative Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
50.6%
Pages/Visit
4.2
Avg. Time on Site
3m
Avg. Product Price
£23

≈ $30 USD

Range: £6 - £88

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot40/100
Revenue Performance29/100

Traffic Sources

organic36.5%
paid26.8%
direct11.6%
social4.0%
referral1.5%

Trustpilot Rating

2.6

27 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
45.9%
🇬🇧United Kingdom
22.6%
🇨🇦Canada
12.5%
🇦🇺Australia
10.9%
🇩🇪Germany
6.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Ro Rox

Is Ro Rox a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Ro Rox is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Ro Rox safe to buy from? Is it a scam?

Ro Rox has a Trustpilot rating of 2.6/5 based on 27 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (42/100).

What is Ro Rox's EcomScout rating and what does it mean?

Ro Rox has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Ro Rox generate?

Ro Rox receives approximately 362.8K visits per year with estimated monthly revenue of $13.8K - $29.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Ro Rox use?

We detected 5 Shopify apps on Ro Rox, including Buy Button channel, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Alternative Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Ro Rox. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Alternative Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Ro Rox Shopify store analysis • Alternative ClothingFashion & Apparel • Unlikely Dropshipper • Rating: B+

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