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Rockmans

rockmans.com.au
A+
58/100
EcomScout

Rockmans receives an EcomScout Rating of A+ (58/100), ranking #23,214 out of 1,190,205 Shopify stores we track. This Women's Clothing Fashion & Apparel store attracts 946.2K visits per year with estimated revenue of $39.1K - $84.8K/mo. It offers 717 products at an average price of A$48.

Analysis by EcomScout Research Team · How we calculate ratings

Women's ClothingFashion & ApparelLadies Wear
Est. Revenue/mo
$39.1K - $84.8K/mo
Est. Traffic/mo
78.9K
Products
717
Top Market
AU (91%)
Top Channel
organic (45%)
Trustpilot
1.3/5 (170)

Store Intelligence Summary

Traffic breakdown: organic 45%, paid 18%, direct 14%, referral 8%.

Product pricing: Average price of A$48 (range: A$15 – A$85) — ≈ $32 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $9/mo in paid search ($108/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.3/5 based on 170 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (91%), US (4%), PH (2%).

Best-selling product: CRYSTELLE FOIL PRINT MAXI DRESS (A$49.99). Other top sellers include ZIA DENIM PANTS, VINKA BORDER PRINT MAXI DRESS, MILLIE DOUBLE LAYER LINEN DRESS.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Women's Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$30.7M/mo
Total Stores
7,903
Avg Revenue
$4K/mo
Top 10% Threshold
$59K/mo

Competition Breakdown

30%
37%
22%
4%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Women's Clothing market generates $31M/month across 7,903 stores
  • •7% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Women's Clothing stores earn $59K+/month
  • •This store outperforms 93% of Women's Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •549 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Women's Clothing

Block79%Shop76%Pre-Order41%Klaviyo: Email Marketing & SMS33%

Best Selling Products

CRYSTELLE FOIL PRINT MAXI DRESS#1

CRYSTELLE FOIL PRINT MAXI DRESS

A$49.99≈ $33

ZIA DENIM PANTS#2

ZIA DENIM PANTS

A$59.99≈ $40

VINKA BORDER PRINT MAXI DRESS#3

VINKA BORDER PRINT MAXI DRESS

A$30≈ $20

MILLIE DOUBLE LAYER LINEN DRESS#4

MILLIE DOUBLE LAYER LINEN DRESS

A$50≈ $33

SAJA SOLID KNIT PULLOVER#5

SAJA SOLID KNIT PULLOVER

A$34.99≈ $23

AELLA WIDE-LEG DENIM PANTS#6

AELLA WIDE-LEG DENIM PANTS

A$59.99≈ $40

CLANCY STAR PRINT DOUBLE LAYERED TOP#7

CLANCY STAR PRINT DOUBLE LAYERED TOP

A$15≈ $9.90

CARLIN DENIM JACKET#8

CARLIN DENIM JACKET

A$20≈ $13

TORRYN PANTS#9

TORRYN PANTS

A$49.99≈ $33

MARGARET STRIPE PRINT SHIRT#10

MARGARET STRIPE PRINT SHIRT

A$49.99≈ $33

Analyzing...
Bounce Rate
48.1%
Pages/Visit
4.2
Avg. Time on Site
1m 13s
Avg. Product Price
A$48

≈ $32 USD

Range: A$15 - A$85

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance56/100
Trustpilot50/100
Marketing Efficiency22/100

Traffic Sources

organic45.3%
paid18.0%
direct13.9%
referral8.4%
social1.2%

Marketing & Ad Spend

Monthly Ad Spend

$9

Google Ads estimate

Yearly Ad Budget

$108

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
australia womens clothing200$1.35-
online clothing shops australia137--
women's online shopping australia59--
women clothing australia53--
clothing stores au15--

Trustpilot Rating

1.3

170 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
91.3%
🇺🇸United States
3.8%
🇵🇭Philippines
2.3%
🇮🇳India
1.7%
🇳🇿New Zealand
0.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (9)

Klaviyo: Email Marketing & SMSShopGorgiasBack in StockPre-OrderCountdown TimerBlockBoostsdIspushowltheme

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Rockmans

Is Rockmans a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rockmans is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rockmans safe to buy from? Is it a scam?

Rockmans has a Trustpilot rating of 1.3/5 based on 170 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).

What is Rockmans's EcomScout rating and what does it mean?

Rockmans has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Rockmans generate?

Rockmans receives approximately 946.2K visits per year with estimated monthly revenue of $39.1K - $84.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rockmans use?

We detected 9 Shopify apps on Rockmans, including Klaviyo: Email Marketing & SMS, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Women's Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rockmans. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rockmans Shopify store analysis • Women's Clothing • Fashion & Apparel • Unlikely Dropshipper • Rating: A+

Last updated: August 6, 2026

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