Roff Milling
roff.co.zaRoff Milling receives an EcomScout Rating of S (62/100), ranking #7,388 out of 783,863 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 198.8K visits per year with estimated revenue of $5.7K - $14.2K/mo. It offers 182 products at an average price of ZAR 1,600,368.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of ZAR 1,600,368 (range: ZAR 382 – ZAR 17,850,000) — ≈ $88,020 USD. Positioned in the premium segment.
Ad spend: Estimated $6/mo in paid search ($72/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.5/5 based on 15 reviews. Excellent reputation — customers rate this store highly.
Top markets: ZA (51%), UG (22%), US (18%).
Best-selling product: SP-1 Maize Mill - 650kg to 1 ton/hour (ZAR 710,000). Other top sellers include R-40 Maize Mill - 2 to 3 ton/hour, R-70 Maize Mill - 4 to 5 ton/hour, C-80 Maize Mill - 5 ton/hour.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
#1SP-1 Maize Mill - 650kg to 1 ton/hour
ZAR 710,000≈ $39,050
#2R-40 Maize Mill - 2 to 3 ton/hour
ZAR 4,080,000≈ $224,400
#3R-70 Maize Mill - 4 to 5 ton/hour
ZAR 7,650,000≈ $420,750
#4C-80 Maize Mill - 5 ton/hour
ZAR 17,850,000≈ $981,750
#5Posho Maize Milling Machine | Roller Mill | 750kg/hour | Community Milling
ZAR 249,000≈ $13,695
#6Aspirator Leg 450, 600 & 1000 | High Capacity Separation
ZAR 15,000≈ $825
#7Conditioning Conveyor | 2m | up to 5000kg/hour | Maize
ZAR 50,000≈ $2,750
#8G6 Turbo Sifter - Samp and Grit Polisher | 6 ton/hour | Maize
ZAR 60,000≈ $3,300
#9Superpro Moisture Meter | Grains | Portable | Built in Grinder
ZAR 12,700≈ $699
#10Mono Sifter 800 | 4 ton/hour Maize Grits
ZAR 200,000≈ $11,000
≈ $88,020 USD
Range: ZAR 382 - ZAR 17,850,000
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$6
Google Ads estimate
Yearly Ad Budget
$72
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| wheat flour millingEasy | 24 | $1.05 | $40 |
| galvanised welded meshEasy | 4 | $1.70 | - |
Trustpilot Rating
15 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Similar Stores
View all →Trending Consumer Electronics Products
Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.
Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue
WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car
ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home
Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black
Frequently Asked Questions About Roff Milling
Is Roff Milling a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Roff Milling is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Roff Milling safe to buy from? Is it a scam?
Roff Milling has a Trustpilot rating of 4.5/5 based on 15 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).
What is Roff Milling's EcomScout rating and what does it mean?
Roff Milling has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Roff Milling generate?
Roff Milling receives approximately 198.8K visits per year with estimated monthly revenue of $5.7K - $14.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Roff Milling use?
We detected 1 Shopify apps on Roff Milling, including Block.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Roff Milling. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.