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50/100
EcomScout

RogueRaw receives an EcomScout Rating of B+ (50/100), ranking #19,214 out of 481,860 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 82.7K visits per year with estimated revenue of $2.4K - $4.8K/mo. It offers 119 products at an average price of $16.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.4K - $4.8K/mo
Est. Traffic/mo
6.9K
Products
119
Top Market
AU (92%)
Top Channel
N/A
Trustpilot
4.2/5 (205)

Store Intelligence Summary

Product pricing: Average price of $16 (range: $8 – $26). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $31/mo in paid search ($372/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 205 reviews. Good standing with customers.

Top markets: AU (92%), IN (8%).

Best-selling product: Primal Raw Green Tripe ($16.5). Other top sellers include Primal Venison, Primal Wild Mix, Primal Lamb Mix.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$19.4M/mo
Total Stores
3,694
Avg Revenue
$5K/mo
Top 10% Threshold
$75K/mo

Competition Breakdown

21%
41%
24%
6%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $19M/month across 3,694 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $75K+/month
  • This store outperforms 93% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 278 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
65.5%
Pages/Visit
2.0
Avg. Time on Site
1m 13s
Avg. Product Price
$16

Range: $8 - $26

Rating Breakdown

Trustpilot80/100
Business Quality75/100
Traffic Growth70/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$31

Google Ads estimate

Yearly Ad Budget

$372

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
muscle meat for dogsEasy230--
raw bonesEasy135$1.44$27
raw fed dog70$6.73-
raw dog food treats40--

Trustpilot Rating

4.2

205 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
91.9%
🇮🇳India
8.1%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About RogueRaw

Is RogueRaw a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, RogueRaw is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is RogueRaw safe to buy from? Is it a scam?

RogueRaw has a Trustpilot rating of 4.2/5 based on 205 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (50/100).

What is RogueRaw's EcomScout rating and what does it mean?

RogueRaw has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does RogueRaw generate?

RogueRaw receives approximately 82.7K visits per year with estimated monthly revenue of $2.4K - $4.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does RogueRaw use?

We detected 6 Shopify apps on RogueRaw, including Pre-Order, Sale Badge, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against RogueRaw. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

RogueRaw Shopify store analysis • Specialty FoodsFood & Beverage • Likely Dropshipper • Rating: B+

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