ROK Coffee
rok.coffeeROK Coffee receives an EcomScout Rating of A (52/100), ranking #42,454 out of 1,190,026 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 265.8K visits per year with estimated revenue of $19.5K - $48.8K/mo. It offers 39 products at an average price of €68.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 68%, direct 14%, paid 8%, referral 5%.
Product pricing: Average price of €68 (range: €4 – €249) — ≈ $74 USD. Mid-range pricing strategy.
Ad spend: Estimated $47/mo in paid search ($564/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.4/5 based on 407 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (83%), GB (8%), FR (3%).
Best-selling product: Presso Smartshot - Warm Grey (€179). Other top sellers include EspressoGC Classic PLUS, GrinderGC, Zero Jar.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
≈ $74 USD
Range: €4 - €249
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$47
Google Ads estimate
Yearly Ad Budget
$564
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| cafelat robotEasy | 3K | - | - |
| robot espressoEasy | 90 | - | - |
| rok gc grinder | 55 | - | - |
| exstresso | 28 | $0.29 | - |
Trustpilot Rating
407 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
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Frequently Asked Questions About ROK Coffee
Is ROK Coffee a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, ROK Coffee is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is ROK Coffee safe to buy from? Is it a scam?
ROK Coffee has a Trustpilot rating of 2.4/5 based on 407 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (52/100).
What is ROK Coffee's EcomScout rating and what does it mean?
ROK Coffee has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does ROK Coffee generate?
ROK Coffee receives approximately 265.8K visits per year with estimated monthly revenue of $19.5K - $48.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does ROK Coffee use?
We detected 6 Shopify apps on ROK Coffee, including Shop, UpPromote Affiliate Marketing, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against ROK Coffee. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.