ROKA
roka.comROKA receives an EcomScout Rating of B (33/100), ranking #57,192 out of 327,035 Shopify stores we track. This Eyewear Fashion & Apparel store. It offers 645 products at an average price of $236.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $236 (range: $50 – $330). Positioned in the premium segment.
Ad spend: Estimated $59.9K/mo in paid search ($719.3K/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 1.9/5 based on 26 reviews. Mixed reviews — potential service or quality concerns.
Best-selling product: Replacement Lenses - Eyeglasses ($100). Other top sellers include Barton 2.0 Sunglasses, Rory 2.0 Sunglasses, Bandera Sunglasses.
Eyewear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Eyewear market generates $5M/month across 464 stores
- •17% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Eyewear stores earn $182K+/month
- •This store outperforms 94% of Eyewear competitors
- •Low average order value ($0) — consider bundling or upsells
- •77 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Eyewear
Best Selling Products
Range: $50 - $330
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$60K
Google Ads estimate
Yearly Ad Budget
$719K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| warby parkerEasy | 582K | $0.32 | $21.8K |
| smithEasy | 235K | $0.50 | - |
| backcountry | 207K | $0.23 | $8.6K |
| oakleyEasy | 151K | $0.17 | $5 |
| blue light glasses | 148K | $2.42 | $21.5K |
Trustpilot Rating
26 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
- Strong marketing efficiency and ROI
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Similar Stores
View all →Trending Eyewear Products
Products gaining popularity in Eyewear right now, based on Amazon & Google Trends data.
Gaoye Professional Reading Glasses for All Day - Computer Readers with Blue Light Protection - Value Pack
Gaoye Eyewear Frames for Men - Blue Light Blocking Square Glasses, Anti UV Ray Computer Gaming, Blue Blockers for Women
Oilway Blue-Light Blocking Glasses Computer Reading/Gaming/TV/Phones Glasses Fashion Anti Eyestrain Glasses for Women Men
Gaoye 1.5 Professional Reading Glasses for All Day - Computer Readers with Blue Light Protection - Value Pack
Frequently Asked Questions About ROKA
Is ROKA a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, ROKA is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is ROKA safe to buy from? Is it a scam?
ROKA has a Trustpilot rating of 1.9/5 based on 26 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (33/100).
What is ROKA's EcomScout rating and what does it mean?
ROKA has an EcomScout rating of B (33/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does ROKA generate?
ROKA receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does ROKA use?
We detected 3 Shopify apps on ROKA, including Klaviyo: Email Marketing & SMS, Back in Stock, Shop.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Eyewear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against ROKA. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Eyewear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.