EcomScout Logo
PlatformNewStoresShopify Apps
Pricing
Sign In
Start Free
EcomScout Logo
PlatformNewStoresShopify Apps
Pricing
Sign In
Start Free
EcomScout Logo
PlatformNewStoresShopify Apps
Pricing
Sign In
Start Free
36/yr$4/mo
B
B
Previous Store
aquastrikes
36/yr• Action Figures
Press ← to navigate
B
4K/yr$1K/mo
Next Store
jediworld
Action Figures •4K/yr
B
Press → to navigate
HomeBreadcrumb separatorStoresBreadcrumb separatorrolystoys.com
Back to Stores
rolystoys.com homepage screenshot

rolystoys.com

rolystoys.com
B
34/100
EcomScout

rolystoys.com receives an EcomScout Rating of B (34/100), ranking #265,115 out of 1,190,454 Shopify stores we track. This Action Figures Toys & Hobbies store attracts 3.4K visits per year with estimated revenue of $254 - $593/mo. It offers 402 products at an average price of CA$101.

Analysis by EcomScout Research Team · How we calculate ratings

Action FiguresToys & HobbiesCollectibles
Est. Revenue/mo
$254 - $593/mo
Est. Traffic/mo
285
Products
402
Top Market
US (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of CA$101 (range: CA$37 – CA$299) — ≈ $75 USD. Mid-range pricing strategy.

0

Top markets: US (100%).

Best-selling product: G.I. Joe Classified Series #191, Cobra-La Royal Guard, 6" Action Figure (CA$58). Other top sellers include G.I. Joe Classified Series #91, Crimson Alley Viper, G.I. Joe Classified Series Retro Cardback Collaborative Lara Croft TOMB RAIDER, Transformers Age of the Primes Commander Class Combaticon Onslaught.

How is the EcomScout Rating calculated? The B grade (34/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Action Figures Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$116K/mo
Total Stores
46
Avg Revenue
$3K/mo
Top 10% Threshold
$51K/mo

Competition Breakdown

30%
43%
15%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Action Figures market generates $0M/month across 46 stores
  • •9% are enterprise stores (>$100K/mo) — achievable market
  • •73% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Action Figures stores earn $51K+/month
  • •This store outperforms 95% of Action Figures competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Action Figures

Shop107%Pre-Order75%Block71%Judge.me Product Reviews25%

Best Selling Products

G.I. Joe Classified Series #212, Ninja Force Scarlett and T'Jbang, Collectible 6 Inch Action Figure Set with 15 Accessories#1

G.I. Joe Classified Series #212, Ninja Force Scarlett and T'Jbang, Collectible 6 Inch Action Figure Set with 15 Accessories

CA$79.99≈ $59

G.I. Joe Classified Series #192, Ninja Force Zartan, 6" Action Figure - Target Exclusive#2

G.I. Joe Classified Series #192, Ninja Force Zartan, 6" Action Figure - Target Exclusive

CA$44.99≈ $33

G.I. Joe Classified Series #221, Cobra Commander in dress uniform & throne, Collectible 6 Inch Action Figure Set with 9 Accessories#3

G.I. Joe Classified Series #221, Cobra Commander in dress uniform & throne, Collectible 6 Inch Action Figure Set with 9 Accessories

CA$94.99≈ $70

G.I. Joe Classified Series #191, Cobra-La Royal Guard, 6" Action Figure#4

G.I. Joe Classified Series #191, Cobra-La Royal Guard, 6" Action Figure

CA$58≈ $43

G.I. Joe Classified Series #91, Crimson Alley Viper#5

G.I. Joe Classified Series #91, Crimson Alley Viper

CA$64.99≈ $48

G.I. Joe Classified Series #111, H.I.S.S. Techno-Viper & H.M.S. (HEETSEEK MISSILE SYSTEM)#6

G.I. Joe Classified Series #111, H.I.S.S. Techno-Viper & H.M.S. (HEETSEEK MISSILE SYSTEM)

CA$119.99≈ $89

G.I. Joe Classified Series Retro Cardback Collaborative Lara Croft TOMB RAIDER#7

G.I. Joe Classified Series Retro Cardback Collaborative Lara Croft TOMB RAIDER

CA$59.99≈ $44

Transformers Age of the Primes Commander Class Combaticon Onslaught#8

Transformers Age of the Primes Commander Class Combaticon Onslaught

CA$129.99≈ $96

G.I. Joe Classified Series #63, Stuart "Outback" Selkirk Action Figure#9

G.I. Joe Classified Series #63, Stuart "Outback" Selkirk Action Figure

CA$39.99≈ $30

G.I. Joe Classified Series #57, Serpentor & Air Chariot#10

G.I. Joe Classified Series #57, Serpentor & Air Chariot

CA$299≈ $221

Analyzing...
Bounce Rate
39.0%
Pages/Visit
1.1
0
Avg. Product Price
CA$101

≈ $75 USD

Range: CA$37 - CA$299

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance28/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

ShopPre-Order

Similar Stores

View all →
questtoysB

questtoys.com

35.1K/yr$1.5K/mo
sunflower-jshopB

sunflower-jshop.com

10.5K/yr$6.2K/mo
figuresnmoreB

figuresnmore.com

6.6K/yr$445/mo
smalltinytoystoreB+

smalltinytoystore.de

133.0K/yr$9.3K/mo
More Canada Shopify stores →Browse top Shopify stores by country →

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

Start Tracking

Frequently Asked Questions About rolystoys.com

Is rolystoys.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, rolystoys.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is rolystoys.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for rolystoys.com. However, our EcomScout rating is B (34/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is rolystoys.com's EcomScout rating and what does it mean?

rolystoys.com has an EcomScout rating of B (34/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does rolystoys.com generate?

rolystoys.com receives approximately 3.4K visits per year with estimated monthly revenue of $254 - $593/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does rolystoys.com use?

We detected 2 Shopify apps on rolystoys.com, including Shop, Pre-Order.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Action Figures store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against rolystoys.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Action Figures store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

rolystoys.com Shopify store analysis • Action Figures • Toys & Hobbies • Unlikely Dropshipper • Rating: B

Last updated: August 9, 2026

More Action Figures Stores →Trending Action Figures Products →Shopify Trending CategoriesFind SuppliersAll Stores

Shopify Stores

  • Browse All Stores
  • USA Stores
  • UK Stores
  • Dropshipping Stores
  • Apparel Stores

Shopify Apps

  • Browse All Apps
  • Marketing & Conversion
  • Finding Products
  • Store Design

Tools

  • Trending Products
  • Shopify Trending Categories
  • Shopify Theme Detector
  • All Tools

Company

  • About & Methodology
  • Pricing
  • Honey Investigation
  • All Reports
  • Chrome Extension
  • LinkedIn
  • Contact
  • Privacy
  • Terms
  • Cookies
EcomScout Logo© Ecomscout 2026. All rights reserved.
[email protected]
Privacy policyTermsCookies