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43/100
EcomScout

Roohts receives an EcomScout Rating of B+ (43/100), ranking #67,271 out of 998,272 Shopify stores we track. This Groceries Food & Beverage store attracts 78.4K visits per year with estimated revenue of $2.9K - $7.3K/mo. It offers 20 products at an average price of £12.

Store descriptionAn exquisite selection of premium flavoursome Talbina barley flour porridge. Talbina is a nourishing breakfast, nutrient dense and provides an array of health benefits, including enhanced energy levels and improved digestive health.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.9K - $7.3K/mo
Est. Traffic/mo
6.5K
Products
20
Top Market
US (42%)
Top Channel
SearchPaid (35%)
Trustpilot
4.5/5 (32)

Store Intelligence Summary

Traffic breakdown: SearchPaid 35%, SearchOrganic 28%, Direct 21%, Mail 11%.

Product pricing: Average price of £12 (range: £4 – £37) — ≈ $16 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 32 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (42%), GB (39%), PK (20%).

Best-selling product: Talbina Welcome Pack (£36.95). Other top sellers include Talbina (Barley Flour) Porridge - Gingerbread (200g), Talbina (Barley Flour) Porridge - Cocoa (200g), Talbina (Barley Flour) Porridge - Gingerbread.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Groceries Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$7.6M/mo
Total Stores
719
Avg Revenue
$11K/mo
Top 10% Threshold
$142K/mo

Competition Breakdown

17%
32%
29%
7%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Groceries market generates $8M/month across 719 stores
  • 15% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Groceries stores earn $142K+/month
  • This store outperforms 93% of Groceries competitors
  • Low average order value ($0) — consider bundling or upsells
  • 107 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
53.2%
Pages/Visit
1.6
Avg. Time on Site
1m 3s
Avg. Product Price
£12

≈ $16 USD

Range: £4 - £37

Rating Breakdown

Business Quality85/100
Trustpilot80/100
Traffic Growth40/100
Revenue Performance27/100
Marketing Efficiency22/100

Traffic Sources

SearchPaid35.4%
SearchOrganic28.0%
Direct20.8%
Mail11.1%
SocialOrganic3.8%
DisplayAds1.0%
SocialPaid0.0%
GenAi0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.5

32 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
41.5%
🇬🇧United Kingdom
38.6%
🇵🇰Pakistan
19.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

talbinatalbina benefitsbarley flourprep kitchensunna

Tech Stack & Apps

Browse All Apps →

Pre-Order

Pre-Order

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Video

YouTube

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Frequently Asked Questions About Roohts

Is Roohts a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Roohts is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.

Is Roohts safe to buy from? Is it a scam?

Roohts has a Trustpilot rating of 4.5/5 based on 32 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (43/100).

What is Roohts's EcomScout rating and what does it mean?

Roohts has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Roohts generate?

Roohts receives approximately 78.4K visits per year with estimated monthly revenue of $2.9K - $7.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Roohts use?

We detected 2 Shopify apps on Roohts, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Updated copy of ROOHTS 12/12/24 - Ash" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Groceries store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Roohts. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Groceries store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Roohts Shopify store analysis • GroceriesFood & Beverage • Likely Dropshipper • Rating: B+

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