Roolee Boutique
roolee.comRoolee Boutique receives an EcomScout Rating of S (62/100), ranking #9,310 out of 1,015,171 Shopify stores we track. This Women's Clothing Fashion & Apparel store attracts 1.2M visits per year with estimated revenue of $58.8K - $127.5K/mo. It offers 2.3K products at an average price of $37.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 28%, direct 21%, organic 16%, social 16%.
Product pricing: Average price of $37 (range: $10 – $146). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $2.8K/mo in paid search ($34.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.3/5 based on 80 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (87%), FR (4%), CA (3%).
Best-selling product: Effortless Ribbed Tank ($19.99). Other top sellers include Retro Rally Tee, First Light Balloon Sleeve Cardi, A Single Moment Button Up Cardigan.
Women's Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Women's Clothing market generates $23M/month across 6,672 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Women's Clothing stores earn $40K+/month
- •This store outperforms 92% of Women's Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •343 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Women's Clothing
Best Selling Products
#1Effortless Ribbed Tank
$19.99
#2Retro Rally Tee
$34
#3First Light Balloon Sleeve Cardi
$58
#4Free People Nova Graphic Tee
$58
#5A Single Moment Button Up Cardigan
$48
#6A Single Moment Short Sleeve Cardi
$45
#7The LA Baseball Cap
$32.85
#8Free People Love Letter Cami
$20
#9Marceline Textured Dress
$40
#10Taylor Jane Wrap Maxi
$19.99
Range: $10 - $146
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$3K
Google Ads estimate
Yearly Ad Budget
$34K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| rooleeEasy | 26K | $1.74 | $15.6K |
| roller | 13K | $1.34 | $1 |
| called to surfEasy | 8K | $0.99 | $9 |
| roleeEasy | 1K | - | - |
| roolee dressesEasy | 930 | $1.88 | $376 |
Trustpilot Rating
80 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Roolee Boutique
Is Roolee Boutique a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Roolee Boutique is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Roolee Boutique safe to buy from? Is it a scam?
Roolee Boutique has a Trustpilot rating of 2.3/5 based on 80 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (62/100).
What is Roolee Boutique's EcomScout rating and what does it mean?
Roolee Boutique has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Roolee Boutique generate?
Roolee Boutique receives approximately 1.2M visits per year with estimated monthly revenue of $58.8K - $127.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Roolee Boutique use?
We detected 13 Shopify apps on Roolee Boutique, including Shop, Stamped.io Product Reviews, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Women's Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Roolee Boutique. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.