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49/100
EcomScout

Rootana receives an EcomScout Rating of B+ (49/100), ranking #32,355 out of 907,554 Shopify stores we track. This Nutrition Supplements Health & Wellness store attracts 76.0K visits per year with estimated revenue of $4.2K - $8.4K/mo. It offers 5 products at an average price of $26.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.2K - $8.4K/mo
Est. Traffic/mo
6.3K
Products
5
Top Market
US (64%)
Top Channel
N/A
Trustpilot
4.4/5 (54)

Store Intelligence Summary

Product pricing: Average price of $26 (range: $8 – $65). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.4/5 based on 54 reviews. Good standing with customers.

Top markets: US (64%), GB (25%), IN (11%).

Best-selling product: Real Food Shake ($64.99). Other top sellers include Rootana Metal Shaker, Rootana Metal Scoop.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nutrition Supplements Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$479K/mo
Total Stores
129
Avg Revenue
$4K/mo
Top 10% Threshold
$52K/mo

Competition Breakdown

27%
43%
19%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nutrition Supplements market generates $0M/month across 129 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Nutrition Supplements stores earn $52K+/month
  • This store outperforms 93% of Nutrition Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
53.8%
Pages/Visit
1.5
Avg. Time on Site
35s
Avg. Product Price
$26

Range: $8 - $65

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.4

54 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
63.9%
🇬🇧United Kingdom
25.1%
🇮🇳India
11.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Rootana

Is Rootana a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rootana is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rootana safe to buy from? Is it a scam?

Rootana has a Trustpilot rating of 4.4/5 based on 54 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is Rootana's EcomScout rating and what does it mean?

Rootana has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Rootana generate?

Rootana receives approximately 76.0K visits per year with estimated monthly revenue of $4.2K - $8.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rootana use?

We detected 7 Shopify apps on Rootana, including Shop, GemPages Landing Page Builder, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nutrition Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rootana. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutrition Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rootana Shopify store analysis • Nutrition SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: B+

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