Roov
roov.co.ukRoov receives an EcomScout Rating of B+ (43/100), ranking #59,885 out of 872,050 Shopify stores we track. This Homeware Home & Garden store attracts 94.9K visits per year with estimated revenue of $1.4K - $3.0K/mo. It offers 2.5K+ products at an average price of £13.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 58%, referral 34%, social 8%.
Product pricing: Average price of £13 (range: £5 – £19) — ≈ $17 USD. Budget-friendly positioning targeting volume sales.
Customer trust: Trustpilot score 3.3/5 based on 4,441 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (85%), US (15%).
Best-selling product: Bamboo Cheese Board Serving Platter With Knife Set | M&W (£9.99). Other top sellers include Mini Ceramic Oven Dishes - Set of 4 Rectangle | M&W, Wall Mounted Post Box in Black | M&W, Clip Top Glass Storage Jars - Assorted Set of 5 | M&W.
Homeware Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Homeware market generates $0M/month across 90 stores
- •10% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Homeware stores earn $71K+/month
- •This store outperforms 98% of Homeware competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Homeware
Best Selling Products
#1Bamboo Cheese Board Serving Platter With Knife Set | M&W
£9.99≈ $13
#2Mini Ceramic Oven Dishes - Set of 4 Rectangle | M&W
£14.99≈ $19
#3Wall Mounted Post Box in Black | M&W
£15.99≈ $20
#4Clip Top Glass Storage Jars - Assorted Set of 5 | M&W
£12.99≈ $16
#5Porcelain Serving Platters - Set of 4 | M&W
£18.99≈ $24
#6Clear Acrylic Writing Slope | Pukkr
£15.99≈ $20
#7"Bride to Be" Novelty Glasses
£4.99≈ $6.34
≈ $17 USD
Range: £5 - £19
Rating Breakdown
Traffic Sources
Trustpilot Rating
4,441 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
ecobee Smart Thermostat Essential - Energy Star Certified programmable Wi-Fi Thermostat - Works with Siri, Alexa, and Google Assistant
Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Charcoal
homary Smart Toilet with Bidet, Built-in Aromatherapy & LED Ambient Light, Heated Seat, Auto Open/Flush/Dry, Warm Water Wash, Remote Control
Sujeet Night Light, Night Lights Plug into Wall 4-Pack, Nightlight Plug in Night Lights, Dusk to Dawn Night Lamp Led Night Light for Bedroom, Bathroom, Hallway Warm White
Frequently Asked Questions About Roov
Is Roov a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Roov is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Roov safe to buy from? Is it a scam?
Roov has a Trustpilot rating of 3.3/5 based on 4,441 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (43/100).
What is Roov's EcomScout rating and what does it mean?
Roov has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Roov generate?
Roov receives approximately 94.9K visits per year with estimated monthly revenue of $1.4K - $3.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Roov use?
We detected 2 Shopify apps on Roov, including Shop, Block.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Homeware store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Roov. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Homeware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.