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60/100
EcomScout

Rotashop receives an EcomScout Rating of S (60/100), ranking #18,140 out of 1,188,149 Shopify stores we track. This Wheels Automotive store attracts 127.9K visits per year with estimated revenue of $42.5K - $99.1K/mo. It offers 250 products at an average price of £199.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$42.5K - $99.1K/mo
Est. Traffic/mo
10.7K
Products
250
Top Market
GB (67%)
Top Channel
organic (58%)
Trustpilot
3.8/5 (2)

Store Intelligence Summary

Traffic breakdown: organic 58%, direct 21%, paid 8%, social 6%.

Product pricing: Average price of £199 (range: £135 – £248) — ≈ $252 USD. Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.

Top markets: GB (67%), US (13%), ES (8%).

Best-selling product: Rota Torque FF, 18 x 9.5 inch, 5x114 PCD, ET17 in White, Single Wheel (£247.50). Other top sellers include Rota Torque, 18 x 9.5 inch, 5x114 PCD, ET35 in Bronze, Single Wheel, Rota Torque, 18 x 9.5 inch, 5x114 PCD, ET17 in Bronze, Single Wheel, Rota Torque, 18 x 9.5 inch, 5x114 PCD, ET12 in Bronze, Single Wheel.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wheels Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$718K/mo
Total Stores
45
Avg Revenue
$16K/mo
Top 10% Threshold
$92K/mo

Competition Breakdown

13%
20%
40%
18%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wheels market generates $1M/month across 45 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Wheels stores earn $92K+/month
  • This store outperforms 83% of Wheels competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.7%
Pages/Visit
3.8
Avg. Time on Site
1m 1s
Avg. Product Price
£199

≈ $252 USD

Range: £135 - £248

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot65/100
Revenue Performance60/100
Marketing Efficiency22/100

Traffic Sources

organic58.4%
direct21.2%
paid8.3%
social5.9%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fifteen52 uk018--

Trustpilot Rating

3.8

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
66.6%
🇺🇸United States
13.1%
🇪🇸Spain
8.1%
🇩🇪Germany
5.6%
🇮🇹Italy
4.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

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Frequently Asked Questions About Rotashop

Is Rotashop a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rotashop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rotashop safe to buy from? Is it a scam?

Rotashop has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is Rotashop's EcomScout rating and what does it mean?

Rotashop has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Rotashop generate?

Rotashop receives approximately 127.9K visits per year with estimated monthly revenue of $42.5K - $99.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rotashop use?

We detected 3 Shopify apps on Rotashop, including Shop, Shopify Forms, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wheels store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rotashop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wheels store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rotashop Shopify store analysis • WheelsAutomotive • Unlikely Dropshipper • Rating: S

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