Back to Stores
roulton.com homepage screenshot

roulton.com

roulton.com
44/100
EcomScout

roulton.com receives an EcomScout Rating of B+ (44/100), ranking #38,397 out of 594,212 Shopify stores we track. This Writing Instruments Office & Stationery store attracts 380.8K visits per year with estimated revenue of $18.8K - $43.9K/mo. It offers 11 products at an average price of $33.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$18.8K - $43.9K/mo
Est. Traffic/mo
31.7K
Products
11
Top Market
US (62%)
Top Channel
direct (16%)

Store Intelligence Summary

Traffic breakdown: direct 16%, referral 5%.

Product pricing: Average price of $33 (range: $4 – $53). Budget-friendly positioning targeting volume sales.

0

Top markets: US (62%), JP (20%), AU (10%).

Best-selling product: Manual Transmission Pen - Black ($38.50). Other top sellers include Manual Transmission Pen | Stainless Steel Clutch Button and Shift Knob - Black, Manual Transmission Pen - Olive, Manual Transmission Pen - Blue.

How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Writing Instruments Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$318K/mo
Total Stores
53
Avg Revenue
$6K/mo
Top 10% Threshold
$57K/mo

Competition Breakdown

17%
47%
23%
9%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Writing Instruments market generates $0M/month across 53 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Writing Instruments stores earn $57K+/month
  • This store outperforms 89% of Writing Instruments competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
43.3%
Pages/Visit
2.0
Avg. Time on Site
48s
Avg. Product Price
$33

Range: $4 - $53

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance46/100
Marketing Efficiency7/100

Traffic Sources

direct16.4%
referral4.5%
organic0.0%
paid0.0%
social0.0%

Top Countries

🇺🇸United States
62.2%
🇯🇵Japan
19.6%
🇦🇺Australia
10.2%
🇮🇳India
8.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About roulton.com

Is roulton.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, roulton.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is roulton.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for roulton.com. However, our EcomScout rating is B+ (44/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is roulton.com's EcomScout rating and what does it mean?

roulton.com has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does roulton.com generate?

roulton.com receives approximately 380.8K visits per year with estimated monthly revenue of $18.8K - $43.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does roulton.com use?

We detected 7 Shopify apps on roulton.com, including Pre-Order, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Writing Instruments store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against roulton.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Writing Instruments store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

roulton.com Shopify store analysis • Writing InstrumentsOffice & Stationery • Unlikely Dropshipper • Rating: B+

Last updated: