ROWAN & HILL®
rowanandhill.comROWAN & HILL® receives an EcomScout Rating of C+ (28/100), ranking #165,634 out of 483,496 Shopify stores we track. This Home Fragrance Home & Garden store. It offers 69 products at an average price of £22.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of £22 (range: £9 – £40) — ≈ $28 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 4.5/5 based on 86 reviews. Excellent reputation — customers rate this store highly.
Best-selling product: Nico Ceramic Wax Burner (£25). Other top sellers include Rome Ceramic Wax Burner, Very Vanilla - Wax Melts, Ivy Glass Jar.
Home Fragrance Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Fragrance market generates $0M/month across 159 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Fragrance stores earn $11K+/month
- •This store outperforms 91% of Home Fragrance competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Home Fragrance
Best Selling Products
#1Nico Ceramic Wax Burner
£25≈ $32
#2Rome Ceramic Wax Burner
£25≈ $32
#3Very Vanilla - Wax Melts
£9≈ $11
#4Ivy Glass Jar
£19≈ $24
#5MELT BURNER - Pearl Blush Clear
£17≈ $22
#6Candle Care Kit - GOLD
£40≈ $51
#7Candle Care Kit - MATTE BLACK
£40≈ $51
#8Porto Ceramic Wax Burner
£30≈ $38
#9Candle Care Kit - CHROME
£40≈ $51
#10MELT BURNER - Electroplated Rose Gold
£17≈ $22
≈ $28 USD
Range: £9 - £40
Rating Breakdown
Traffic Sources
Trustpilot Rating
86 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About ROWAN & HILL®
Is ROWAN & HILL® a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, ROWAN & HILL® is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is ROWAN & HILL® safe to buy from? Is it a scam?
ROWAN & HILL® has a Trustpilot rating of 4.5/5 based on 86 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is C+ (28/100).
What is ROWAN & HILL®'s EcomScout rating and what does it mean?
ROWAN & HILL® has an EcomScout rating of C+ (28/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does ROWAN & HILL® generate?
ROWAN & HILL® receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does ROWAN & HILL® use?
We detected 7 Shopify apps on ROWAN & HILL®, including Shop, Trustpilot, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Fragrance store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against ROWAN & HILL®. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.