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Rowen & Wren

rowenandwren.co.uk
74/100
EcomScout

Rowen & Wren receives an EcomScout Rating of S (74/100), ranking #1,338 out of 1,018,059 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 2.0M visits per year with estimated revenue of $497.1K - $1.2M/mo. It offers 1.4K products at an average price of £25.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$497.1K - $1.2M/mo
Est. Traffic/mo
169.0K
Products
1.4K
Top Market
GB (86%)
Top Channel
direct (43%)
Trustpilot
4.3/5 (243)

Store Intelligence Summary

Traffic breakdown: direct 43%, organic 21%, paid 13%, social 6%.

Product pricing: Average price of £25 (range: £12 – £48) — ≈ $32 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.3/5 based on 243 reviews. Good standing with customers.

Top markets: GB (86%), US (4%), CA (2%).

Best-selling product: Grove Simple Knob, Large, Antique Brass (£14). Other top sellers include Belgian Linen, Natural, Belgian Linen, Moss, Prints & Weaves, Sage Stripe.

How is the EcomScout Rating calculated? The S grade (74/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Consumer Electronics market generates $5M/month across 2,960 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Consumer Electronics stores earn $24K+/month
  • This store outperforms 93% of Consumer Electronics competitors
  • Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 75 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
57.8%
Pages/Visit
2.6
Avg. Time on Site
1m 12s
Avg. Product Price
£25

≈ $32 USD

Range: £12 - £48

Rating Breakdown

Trustpilot90/100
Revenue Performance80/100
Traffic Growth80/100
Business Quality80/100
Marketing Efficiency21/100

Traffic Sources

direct43.2%
organic20.6%
paid12.8%
social6.5%
referral1.2%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.3

243 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
86.0%
🇺🇸United States
3.8%
🇨🇦Canada
2.0%
🇻🇳Vietnam
1.1%
🇳🇱Netherlands
1.0%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue

Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue

85
$149.95+103%
WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car

WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car

83
$35.99+180%
ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home

ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home

80
$1339.99+84%
Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black

Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black

79
$164.99+133%
See all trending Consumer Electronics products

Frequently Asked Questions About Rowen & Wren

Is Rowen & Wren a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rowen & Wren is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rowen & Wren safe to buy from? Is it a scam?

Rowen & Wren has a Trustpilot rating of 4.3/5 based on 243 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).

What is Rowen & Wren's EcomScout rating and what does it mean?

Rowen & Wren has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Rowen & Wren generate?

Rowen & Wren receives approximately 2.0M visits per year with estimated monthly revenue of $497.1K - $1.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rowen & Wren use?

We detected 6 Shopify apps on Rowen & Wren, including Shop, Back in Stock, Klevu Smart Search and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rowen & Wren. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rowen & Wren Shopify store analysis • Consumer ElectronicsElectronics & Tech • Unlikely Dropshipper • Rating: S

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