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60/100
EcomScout

Royal Wholesale receives an EcomScout Rating of S (60/100), ranking #18,149 out of 1,188,667 Shopify stores we track. This Candy Food & Beverage store attracts 320.6K visits per year with estimated revenue of $36.8K - $73.5K/mo. It offers 1.9K products at an average price of $48.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$36.8K - $73.5K/mo
Est. Traffic/mo
26.7K
Products
1.9K
Top Market
US (88%)
Top Channel
direct (64%)
Trustpilot
2.3/5 (6)

Store Intelligence Summary

Traffic breakdown: direct 64%, organic 25%, referral 8%.

Product pricing: Average price of $48 (range: $6 – $128). Mid-range pricing strategy.

Ad spend: Estimated $3.7K/mo in paid search ($44.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.3/5 based on 6 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (88%), GB (3%), IN (3%).

Best-selling product: Merckens® Cocoa Lite Milk Chocolate Melting Wafers 45lb ($128.06). Other top sellers include Merckens® Cocoa Dark Chocolate Melting Wafers 45lb, Merckens® White Melting Wafers 50lb, Albanese Wild Gummi Worms 5lb.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Candy Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$569K/mo
Total Stores
480
Avg Revenue
$1K/mo
Top 10% Threshold
$17K/mo

Competition Breakdown

48%
37%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Candy market generates $1M/month across 480 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 85% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Candy stores earn $17K+/month
  • This store outperforms 93% of Candy competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
36.1%
Pages/Visit
6.4
Avg. Time on Site
1m 55s
Avg. Product Price
$48

Range: $6 - $128

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance56/100
Marketing Efficiency53/100
Trustpilot35/100

Traffic Sources

direct63.9%
organic24.7%
referral7.8%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$4K

Google Ads estimate

Yearly Ad Budget

$44K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mexican candyEasy27K$0.38$47
m&msEasy23K$0.24$122
jelly beansEasy16K$0.60$366
mintsEasy9K$1.74$5.3K
candy barsEasy9K$1.08$634

Trustpilot Rating

2.3

6 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
88.5%
🇬🇧United Kingdom
2.5%
🇮🇳India
2.5%
🇨🇦Canada
2.3%
🇵🇭Philippines
2.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Royal Wholesale

Is Royal Wholesale a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Royal Wholesale is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Royal Wholesale safe to buy from? Is it a scam?

Royal Wholesale has a Trustpilot rating of 2.3/5 based on 6 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).

What is Royal Wholesale's EcomScout rating and what does it mean?

Royal Wholesale has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Royal Wholesale generate?

Royal Wholesale receives approximately 320.6K visits per year with estimated monthly revenue of $36.8K - $73.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Royal Wholesale use?

We detected 5 Shopify apps on Royal Wholesale, including Back in Stock, Pre-Order, Buy Button channel and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Candy store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Royal Wholesale. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Candy store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Royal Wholesale Shopify store analysis • CandyFood & Beverage • Unlikely Dropshipper • Rating: S

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