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Rubie's Costume Co.

rubies.com
B+
45/100
EcomScout

Rubie's Costume Co. receives an EcomScout Rating of B+ (45/100), ranking #84,123 out of 1,194,941 Shopify stores we track. This Baby Products Baby & Kids store attracts 236.0K visits per year with estimated revenue of $6.1K - $14.3K/mo. It offers 820 products.

Analysis by EcomScout Research Team · How we calculate ratings

Baby ProductsBaby & KidsKids
Est. Revenue/mo
$6.1K - $14.3K/mo
Est. Traffic/mo
19.7K
Products
820
Top Market
US (69%)
Top Channel
N/A
Trustpilot
2.6/5 (4)

Store Intelligence Summary

0

Customer trust: Trustpilot score 2.6/5 based on 4 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (69%), CA (10%), AU (9%).

Best-selling product: Chucky Adult ComfyWear. Other top sellers include Unicorn Academy Ava Kids Wig, Green Legends Adult Costume, Green Legends Kids Costume.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Products Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$25.5M/mo
Total Stores
12,045
Avg Revenue
$2K/mo
Top 10% Threshold
$36K/mo

Competition Breakdown

37%
38%
17%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Baby Products market generates $25M/month across 12,045 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •75% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Baby Products stores earn $36K+/month
  • •This store outperforms 94% of Baby Products competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •555 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Baby Products

Shop95%Block74%Judge.me Product Reviews39%Pre-Order35%

Best Selling Products

Chucky Adult ComfyWear#1

Chucky Adult ComfyWear

Unicorn Academy Ava Kids Wig#2

Unicorn Academy Ava Kids Wig

Green Legends Adult Costume#3

Green Legends Adult Costume

Green Legends Kids Costume#4

Green Legends Kids Costume

Jason Child Costume#5

Jason Child Costume

Superman Deluxe Adult Cape#6

Superman Deluxe Adult Cape

Kit Womens Plus Size Costume#7

Kit Womens Plus Size Costume

Samantha Womens Plus Size Costume#8

Samantha Womens Plus Size Costume

Kirsten Womens Plus Size Costume#9

Kirsten Womens Plus Size Costume

Molly Womens Plus Size Costume#10

Molly Womens Plus Size Costume

Analyzing...
Bounce Rate
47.3%
Pages/Visit
1.9
Avg. Time on Site
9s

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot35/100
Revenue Performance29/100
Marketing Efficiency21/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.6

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
69.2%
🇨🇦Canada
9.8%
🇦🇺Australia
8.6%
🇬🇧United Kingdom
5.3%
🇵🇰Pakistan
4.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (5)

Klaviyo: Email Marketing & SMSBlockSize ChartsCountdown TimerJotly

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Frequently Asked Questions About Rubie's Costume Co.

Is Rubie's Costume Co. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rubie's Costume Co. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rubie's Costume Co. safe to buy from? Is it a scam?

Rubie's Costume Co. has a Trustpilot rating of 2.6/5 based on 4 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (45/100).

What is Rubie's Costume Co.'s EcomScout rating and what does it mean?

Rubie's Costume Co. has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Rubie's Costume Co. generate?

Rubie's Costume Co. receives approximately 236.0K visits per year with estimated monthly revenue of $6.1K - $14.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rubie's Costume Co. use?

We detected 5 Shopify apps on Rubie's Costume Co., including Klaviyo: Email Marketing & SMS, Block, Size Charts and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rubie's Costume Co.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rubie's Costume Co. Shopify store analysis • Baby Products • Baby & Kids • Unlikely Dropshipper • Rating: B+

Last updated: August 9, 2026

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