rue21
rue21.comrue21 receives an EcomScout Rating of S (61/100), ranking #8,811 out of 826,880 Shopify stores we track. This Clothing Fashion & Apparel store attracts 2.3M visits per year with estimated revenue of $44.5K - $96.4K/mo. It offers 5 products at an average price of $14.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 70%, direct 26%, referral 2%.
Product pricing: Average price of $14 (range: $10 – $16). Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 1.4/5 based on 64 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (93%), CA (3%), FR (2%).
Best-selling product: D-Ring Cargo Short ($16). Other top sellers include Printed Short Sleeve Milkmaid Top, Open Knit Slit Maxi Skirt, Striped Ribbed Off Shoulder Maxi Dress.
Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing market generates $15M/month across 11,188 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •81% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing stores earn $23K+/month
- •This store outperforms 94% of Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •375 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing
Best Selling Products
Range: $10 - $16
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| rue 21 cyber monday | 320 | - | - |
| ripped jeans mens skinny | 320 | - | - |
| rue 21 black friday deals 2017 | 270 | - | - |
| rue 21 coats | 250 | - | - |
| young teen in bra | 250 | - | - |
Trustpilot Rating
64 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PageFly Landing Page Builder
Loox Photo Reviews
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Frequently Asked Questions About rue21
Is rue21 a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, rue21 is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is rue21 safe to buy from? Is it a scam?
rue21 has a Trustpilot rating of 1.4/5 based on 64 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (61/100).
What is rue21's EcomScout rating and what does it mean?
rue21 has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does rue21 generate?
rue21 receives approximately 2.3M visits per year with estimated monthly revenue of $44.5K - $96.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does rue21 use?
We detected 8 Shopify apps on rue21, including Pre-Order, PageFly Landing Page Builder, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against rue21. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.