Ruffino
ruffino.itRuffino receives an EcomScout Rating of A+ (54/100), ranking #21,891 out of 955,958 Shopify stores we track. This Wines Food & Beverage store attracts 263.2K visits per year with estimated revenue of $17.5K - $35.1K/mo. It offers 42 products.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 50%, referral 28%, organic 12%, paid 2%.
Ad spend: Estimated $398/mo in paid search ($4.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.
Top markets: IT (73%), US (15%), IN (4%).
Best-selling product: Garzaia. Other top sellers include Garzaia, Aqua di Venus Rosé, Orvieto Classico.
Wines Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wines market generates $1M/month across 174 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •84% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Wines stores earn $16K+/month
- •This store outperforms 82% of Wines competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Wines
Best Selling Products
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$398
Google Ads estimate
Yearly Ad Budget
$5K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| pinot grigio wineEasy | 930 | $1.44 | $1.7K |
| good white wineEasy | 480 | $1.20 | $39 |
| ruffino wineEasy | 440 | $0.31 | $1 |
| italian white winesEasy | 270 | $1.77 | $64 |
| ruffino orvieto classicoEasy | 260 | $1.59 | $2 |
Trustpilot Rating
1 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Enhance product descriptions, add more images, and expand catalog
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
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Frequently Asked Questions About Ruffino
Is Ruffino a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Ruffino is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Ruffino safe to buy from? Is it a scam?
Ruffino has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (54/100).
What is Ruffino's EcomScout rating and what does it mean?
Ruffino has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Ruffino generate?
Ruffino receives approximately 263.2K visits per year with estimated monthly revenue of $17.5K - $35.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Ruffino use?
We detected 3 Shopify apps on Ruffino, including Zendesk, Privacy policy, Klaviyo: Email Marketing & SMS.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wines store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Ruffino. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wines store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.