Rufford's
ruffords.comRufford's receives an EcomScout Rating of B+ (44/100), ranking #54,135 out of 917,087 Shopify stores we track. This Clothing Fashion & Apparel store attracts 31.2K visits per year with estimated revenue of $5.8K - $12.7K/mo. It offers 250 products at an average price of £130.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of £130 (range: £10 – £499) — ≈ $165 USD. Positioned in the premium segment.
0Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.
Top markets: GB (100%).
Best-selling product: Suede & Nubuck Protector Spray (£10). Other top sellers include Pendle Roll Collar Knitted Jumper, Padley Suede Belt, Women's Horseley Rugby Sweatshirt.
Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing market generates $17M/month across 13,911 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •81% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing stores earn $20K+/month
- •This store outperforms 94% of Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •439 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing
Best Selling Products
#1Suede & Nubuck Protector Spray
£10≈ $13
#2Pendle Roll Collar Knitted Jumper
£89.95≈ $114
#3Padley Suede Belt
£70≈ $89
#4Women's Horseley Rugby Sweatshirt
£90≈ $114
#5Allexton Waterproof Coat
£350≈ $445
#6Malham Top
£60≈ $76
#7Peder Fullzip Windproof Jacket
£85.60≈ $109
#8Cascade Sports Cap
£29.95≈ $38
#9Plain Lambswool Scarf
£29.95≈ $38
#10Hereford Tweed Wool Jacket
£499≈ $634
≈ $165 USD
Range: £10 - £499
Rating Breakdown
Traffic Sources
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
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Frequently Asked Questions About Rufford's
Is Rufford's a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Rufford's is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Rufford's safe to buy from? Is it a scam?
Rufford's has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (44/100).
What is Rufford's's EcomScout rating and what does it mean?
Rufford's has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Rufford's generate?
Rufford's receives approximately 31.2K visits per year with estimated monthly revenue of $5.8K - $12.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Rufford's use?
We detected 4 Shopify apps on Rufford's, including Shop, Buy Button channel, Sale Badge and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Rufford's. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.