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60/100
EcomScout

Ruffwear receives an EcomScout Rating of S (60/100), ranking #7,227 out of 481,710 Shopify stores we track. This Dog Gear Pets store attracts 826.0K visits per year with estimated revenue of $102.3K - $199.0K/mo. It offers 157 products at an average price of $47.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$102.3K - $199.0K/mo
Est. Traffic/mo
68.8K
Products
157
Top Market
GB (87%)
Top Channel
direct (24%)
Trustpilot
3.4/5 (26)

Store Intelligence Summary

Traffic breakdown: direct 24%, referral 9%.

Product pricing: Average price of $47 (range: $20 – $115). Mid-range pricing strategy.

Customer trust: Trustpilot score 3.4/5 based on 26 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (87%), US (10%), IN (3%).

Best-selling product: Front Range® Dog Harness ($49.95). Other top sellers include Grip Trex™ Dog Boots, Sun Shower™ Dog Raincoat, Climate Changer™ Dog Fleece.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Dog Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$38K/mo
Total Stores
15
Avg Revenue
$3K/mo
Top 10% Threshold
$50K/mo

Competition Breakdown

27%
47%
13%
7%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Dog Gear market generates $0M/month across 15 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Dog Gear stores earn $50K+/month
  • This store outperforms 95% of Dog Gear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
48.9%
Pages/Visit
2.2
Avg. Time on Site
58s
Avg. Product Price
$47

Range: $20 - $115

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance61/100
Trustpilot60/100

Traffic Sources

direct24.2%
referral8.5%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

3.4

26 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
86.6%
🇺🇸United States
10.4%
🇮🇳India
3.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Ruffwear

Is Ruffwear a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Ruffwear is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Ruffwear safe to buy from? Is it a scam?

Ruffwear has a Trustpilot rating of 3.4/5 based on 26 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is Ruffwear's EcomScout rating and what does it mean?

Ruffwear has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Ruffwear generate?

Ruffwear receives approximately 826.0K visits per year with estimated monthly revenue of $102.3K - $199.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Ruffwear use?

We detected 3 Shopify apps on Ruffwear, including Shop, Klaviyo: Email Marketing & SMS, SearchSpring.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Dog Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Ruffwear. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Dog Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Ruffwear Shopify store analysis • Dog GearPets • Unlikely Dropshipper • Rating: S

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