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Ruffy homepage screenshot
38/100
EcomScout

Ruffy receives an EcomScout Rating of B (38/100), ranking #28,070 out of 200,998 Shopify stores we track. This Pet Supplies Retail store attracts 50.1K visits per year with estimated revenue of $5.7K - $13.3K/mo. It offers 1.3K products at an average price of $47.

Store descriptionRuffy: Ontdek innovatieve en comfortabele producten voor honden. Van bedden tot riemen en verzorging, alles voor uw trouwe viervoeter.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.7K - $13.3K/mo
Est. Traffic/mo
4.2K
Products
1.3K
Top Market
NL (49%)
Top Channel
N/A
Trustpilot
1.6/5 (623)

Store Intelligence Summary

Product pricing: Average price of $47 (range: $30 – $75). Mid-range pricing strategy.

Customer trust: Trustpilot score 1.6/5 based on 623 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NL (49%), BE (37%), US (14%).

Best-selling product: Ultrasoon Antiblafsysteem voor Honden met Verstelbare Frequentieniveaus ($44.95). Other top sellers include Huisdierenbed Rond Binnenshuis Pluche Kussen voor Honden en Katten, Hondenpootmat | Super Absorberend Microvezel | Antislip Onderkant (1+1 GRATIS), Wolkenbed | Orthopedisch Hondenbed.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$11.5M/mo
Total Stores
1,578
Avg Revenue
$7K/mo
Top 10% Threshold
$125K/mo

Competition Breakdown

18%
38%
25%
8%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $11M/month across 1,578 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $125K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 181 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.7%
Pages/Visit
1.6
Avg. Time on Site
4s
Avg. Product Price
$47

Range: $30 - $75

Rating Breakdown

Business Quality76/100
Trustpilot55/100
Traffic Growth35/100
Revenue Performance33/100
Marketing Efficiency7/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

1.6

623 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
49.0%
🇧🇪Belgium
36.6%
🇺🇸United States
14.3%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

ruffyruffy.nlruffy hondenhondenriem sterkkattenborstel

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Advertising

Google Ads

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

JavaScript

jQuery

Reviews

Loox Photo ReviewsLoox

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Frequently Asked Questions About Ruffy

Is Ruffy a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Ruffy is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Ruffy safe to buy from? Is it a scam?

Ruffy has a Trustpilot rating of 1.6/5 based on 623 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (38/100).

What is Ruffy's EcomScout rating and what does it mean?

Ruffy has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Ruffy generate?

Ruffy receives approximately 50.1K visits per year with estimated monthly revenue of $5.7K - $13.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Ruffy use?

We detected 3 Shopify apps on Ruffy, including ParcelWILL Order Tracking, Slick ‑ Multi Announcement Bar, Klaviyo Reviews. The store uses the "Ruffy Design Modification 11/13/2025" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Ruffy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Ruffy Shopify store analysis • Pet SuppliesRetail • Likely Dropshipper • Rating: B

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