Rufino
rufino.caRufino receives an EcomScout Rating of B+ (44/100), ranking #54,742 out of 876,588 Shopify stores we track. This Coffee Food & Beverage store attracts 5.4K visits per year with estimated revenue of $196 - $393/mo. It offers 15 products at an average price of CA$22.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of CA$22 (range: CA$20 – CA$26) — ≈ $16 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $277/mo in paid search ($3.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.
Top markets: CA (100%).
Best-selling product: Super Bar Espresso (CA$21.50). Other top sellers include Riserva Espresso, Miscela Classica Espresso, Sure Shot Espresso.
Coffee Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Coffee market generates $4M/month across 2,395 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •85% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Coffee stores earn $15K+/month
- •This store outperforms 90% of Coffee competitors
- •Low average order value ($0) — consider bundling or upsells
Best Selling Products
#1Rufino Coffee Digital Gift Card
CA$25≈ $19
#2Super Bar Espresso
CA$21.50≈ $16
#3Riserva Espresso
CA$23≈ $17
#4Miscela Classica Espresso
CA$21.50≈ $16
#5Sure Shot Espresso
CA$22.50≈ $17
#6Miscela Classica Decaf Espresso
CA$26≈ $19
#7Eclipse
CA$21≈ $16
#8Roaster's Pride
CA$21.50≈ $16
#9Northern Star
CA$20≈ $15
#10Golden Hour
CA$20≈ $15
≈ $16 USD
Range: CA$20 - CA$26
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$277
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| coffeeEasy | 289K | $1.17 | $1.9K |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
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bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)
Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine
Frequently Asked Questions About Rufino
Is Rufino a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Rufino is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Rufino safe to buy from? Is it a scam?
Rufino has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (44/100).
What is Rufino's EcomScout rating and what does it mean?
Rufino has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Rufino generate?
Rufino receives approximately 5.4K visits per year with estimated monthly revenue of $196 - $393/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Rufino use?
We detected 4 Shopify apps on Rufino, including Pre-Order, Shop, Shopify Forms and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Coffee store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Rufino. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Coffee store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.