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Rugbystuff.com

rugbystuff.com
S
69/100
EcomScout

Rugbystuff.com receives an EcomScout Rating of S (69/100), ranking #5,212 out of 1,190,700 Shopify stores we track. This Apparel Fashion & Apparel store attracts 1.2M visits per year with estimated revenue of $92.1K - $199.5K/mo. It offers 250 products at an average price of £52.

Analysis by EcomScout Research Team · How we calculate ratings

ApparelFashion & ApparelClothing
Est. Revenue/mo
$92.1K - $199.5K/mo
Est. Traffic/mo
98.8K
Products
250
Top Market
GB (43%)
Top Channel
organic (41%)
Trustpilot
4.9/5 (104)

Store Intelligence Summary

Traffic breakdown: organic 41%, direct 30%, paid 15%, referral 8%.

Product pricing: Average price of £52 (range: £20 – £100) — ≈ $66 USD. Mid-range pricing strategy.

Ad spend: Estimated $121/mo in paid search ($1.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.9/5 based on 104 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (43%), US (13%), AU (6%).

Best-selling product: Macron Scotland Rugby Kid's Poly Tee Navy/Sand 2026/27 (£34.99). Other top sellers include Macron Scotland Rugby Poly Tee Navy/Sand 2026/27, Macron Scotland Rugby Poly Tee Light Blue/Sand 2026/27, Macron Scotland Rugby Women's Poly Tee Navy/Sand 2026/27.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Apparel market generates $51M/month across 32,395 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •89% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Apparel stores earn $10K+/month
  • •This store outperforms 84% of Apparel competitors
  • •Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • •High average order value ($196) suggests premium positioning works well
  • •437 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Apparel

Shop84%Block54%Pre-Order26%Judge.me Product Reviews25%

Best Selling Products

Macron Scotland Rugby Kid's Poly Tee Navy/Sand 2026/27#1

Macron Scotland Rugby Kid's Poly Tee Navy/Sand 2026/27

£34.99≈ $44

Macron Scotland Rugby Poly Tee Navy/Sand 2026/27#2

Macron Scotland Rugby Poly Tee Navy/Sand 2026/27

£45.99≈ $58

Macron Scotland Rugby Poly Tee Light Blue/Sand 2026/27#3

Macron Scotland Rugby Poly Tee Light Blue/Sand 2026/27

£45.99≈ $58

Macron Scotland Rugby Women's Poly Tee Navy/Sand 2026/27#4

Macron Scotland Rugby Women's Poly Tee Navy/Sand 2026/27

£45.99≈ $58

Macron Scotland Rugby Kid's Poly Tee Light Blue/Sand 2026/27#5

Macron Scotland Rugby Kid's Poly Tee Light Blue/Sand 2026/27

£34.99≈ $44

Macron Scotland Rugby Long Sleeve Poly Tee Navy/Sand 2026/27#6

Macron Scotland Rugby Long Sleeve Poly Tee Navy/Sand 2026/27

£47.99≈ $61

Adidas All Blacks Singlet Black/Pure Teal#7

Adidas All Blacks Singlet Black/Pure Teal

£19.99≈ $25

Macron Scotland Rugby Argo Backpack Navy/Sand 2026/27#8

Macron Scotland Rugby Argo Backpack Navy/Sand 2026/27

£60.99≈ $77

Gilbert Speedster 6 Stud Rugby Boots Aqua#9

Gilbert Speedster 6 Stud Rugby Boots Aqua

£86.99≈ $110

Macron Italy Third Slim Fit Rugby Shirt 2025/26#10

Macron Italy Third Slim Fit Rugby Shirt 2025/26

£79.99≈ $102

Analyzing...
Bounce Rate
38.8%
Pages/Visit
2.1
Avg. Time on Site
45s
Avg. Product Price
£52

≈ $66 USD

Range: £20 - £100

Rating Breakdown

Trustpilot90/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance61/100
Marketing Efficiency43/100

Traffic Sources

organic40.8%
direct30.3%
paid14.8%
referral7.9%
social3.2%

Marketing & Ad Spend

Monthly Ad Spend

$121

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
the rugby storeEasy280$0.52$1
rugby store220$0.40$43

Trustpilot Rating

4.9

104 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
43.0%
🇺🇸United States
12.7%
🇦🇺Australia
6.2%
🇳🇿New Zealand
4.3%
🇳🇱Netherlands
4.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

ShopTrustpilot3.5Also BoughtKlaviyo: Email Marketing & SMSBack in StockBuy Button channelBold Product OptionsBlock

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Trending Apparel Products

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Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

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OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

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JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

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Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

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Frequently Asked Questions About Rugbystuff.com

Is Rugbystuff.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rugbystuff.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rugbystuff.com safe to buy from? Is it a scam?

Rugbystuff.com has a Trustpilot rating of 4.9/5 based on 104 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (69/100).

What is Rugbystuff.com's EcomScout rating and what does it mean?

Rugbystuff.com has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Rugbystuff.com generate?

Rugbystuff.com receives approximately 1.2M visits per year with estimated monthly revenue of $92.1K - $199.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rugbystuff.com use?

We detected 8 Shopify apps on Rugbystuff.com, including Shop, Trustpilot, Also Bought and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rugbystuff.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rugbystuff.com Shopify store analysis • Apparel • Fashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: July 29, 2026

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