Rugs Direct
rugsdirect.co.ukRugs Direct receives an EcomScout Rating of S (80/100), ranking #54 out of 386,762 Shopify stores we track. This Rugs Home & Garden store attracts 2.7M visits per year with estimated revenue of $368.4K - $810.5K/mo. It offers 2.5K+ products at an average price of $33.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 25%, referral 3%.
Product pricing: Average price of $33 (range: $18 – $49). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $9.0K/mo in paid search ($108.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.4/5 based on 1,807 reviews. Good standing with customers.
Top markets: GB (80%), US (6%), NG (3%).
Best-selling product: Non-slip Underlay for Rugs ($17.98). Other top sellers include Catherine Lansfield Kelso Check Sage Green.
Rugs Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Rugs market generates $1M/month across 88 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Rugs stores earn $72K+/month
- •This store outperforms 81% of Rugs competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Rugs
Best Selling Products
Range: $18 - $49
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$9K
Google Ads estimate
Yearly Ad Budget
$108K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| rugs | 89K | $2.25 | $602.6K |
| rug | 58K | $1.79 | $169.4K |
| area rugs | 43K | $2.25 | $159.2K |
| runners | 10K | $1.68 | $25.8K |
| kitchen rugsEasy | 9K | $1.18 | $10.9K |
Trustpilot Rating
1,807 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Frequently Asked Questions About Rugs Direct
Is Rugs Direct a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Rugs Direct is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Rugs Direct safe to buy from? Is it a scam?
Rugs Direct has a Trustpilot rating of 4.4/5 based on 1,807 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (80/100).
What is Rugs Direct's EcomScout rating and what does it mean?
Rugs Direct has an EcomScout rating of S (80/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Rugs Direct generate?
Rugs Direct receives approximately 2.7M visits per year with estimated monthly revenue of $368.4K - $810.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Rugs Direct use?
We detected 6 Shopify apps on Rugs Direct, including Shop, Product Badges, Navmenu id and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Rugs store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Rugs Direct. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Rugs store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.