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Rugs Direct homepage screenshot
49/100
EcomScout

Rugs Direct receives an EcomScout Rating of B+ (49/100), ranking #32,599 out of 911,641 Shopify stores we track. This Rugs Home & Garden store attracts 93.0K visits per year with estimated revenue of $13.5K - $29.7K/mo. It offers 1.5K products at an average price of A$200.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$13.5K - $29.7K/mo
Est. Traffic/mo
7.7K
Products
1.5K
Top Market
AU (100%)
Top Channel
N/A
Trustpilot
2.8/5 (3)

Store Intelligence Summary

Product pricing: Average price of A$200 (range: A$120 – A$252) — ≈ $132 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 2.8/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (100%).

Best-selling product: Natura Wool in Ivory Rug (A$174.90). Other top sellers include Boho Moroccan Taza Contemporary Ivory & Multi Rug, Rug Mate Anti-Slip Felt Rug Pad, Boho Moroccan Fes Contemporary Pink & Multi Rug.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Rugs Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.1M/mo
Total Stores
307
Avg Revenue
$10K/mo
Top 10% Threshold
$85K/mo

Competition Breakdown

19%
31%
33%
9%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Rugs market generates $3M/month across 307 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Rugs stores earn $85K+/month
  • This store outperforms 88% of Rugs competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
61.0%
Pages/Visit
1.8
Avg. Time on Site
27s
Avg. Product Price
A$200

≈ $132 USD

Range: A$120 - A$252

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance50/100
Trustpilot45/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.8

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Rugs Direct

Is Rugs Direct a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rugs Direct is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rugs Direct safe to buy from? Is it a scam?

Rugs Direct has a Trustpilot rating of 2.8/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (49/100).

What is Rugs Direct's EcomScout rating and what does it mean?

Rugs Direct has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Rugs Direct generate?

Rugs Direct receives approximately 93.0K visits per year with estimated monthly revenue of $13.5K - $29.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rugs Direct use?

We detected 9 Shopify apps on Rugs Direct, including Pre-Order, Shop, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Rugs store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rugs Direct. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Rugs store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rugs Direct Shopify store analysis • RugsHome & Garden • Unlikely Dropshipper • Rating: B+

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